Rihanna’s partnership with Puma has spanned almost a decade, beginning when she joined the German company as creative director in 2014.
Fenty Hair
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Rihanna’s next billion-dollar move: The cosmetics mogul sets sights on new ventures to boost Fenty Brand
Rihanna is not resting on her laurels.
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The move comes more than six months after Rihanna filed two applications for “Fenty Hair” with the U.S. Patent and Trademark Office.