Home » Rihanna’s next billion-dollar move: The cosmetics mogul sets sights on new ventures to boost Fenty Brand

Rihanna’s next billion-dollar move: The cosmetics mogul sets sights on new ventures to boost Fenty Brand

by Omokolade Ajayi

Robyn “Rihanna” Fenty has consistently demonstrated her ability to dominate multiple industries, from chart-topping artist to cosmetics powerhouse.

Fresh off the heels of hitting a net worth of $1.7 billion in 2022 — a move that made her America’s youngest self-made billionaire — Rihanna is not resting on her laurels. Instead, the cosmetics billionaire is charging ahead as she sets sights on two new business ventures to expand her billion-dollar “Fenty-empire.”

Earlier this year, the singer-turned-business mogul registered a “Fenty Kids” children’s brand with the U.S. Patent and Trademark Office. The new brand, which was registered through one of her companies, Roraj Trade LLC, is expected to offer a variety of products such as clothing, swimwear, footwear, baby bibs, sleepwear, and other accessories.

The new business line, which is part of her efforts to expand her brand’s portfolio following the success of her billion-dollar skincare brand, Fenty Beauty, will be accompanied by another business venture, for which she has filed two applications under the name, “Fenty Hair.”

Rihanna’s upcoming ventures are sure to make waves in the industry and solidify her position as one of the most successful business moguls of our time, thanks to her global recognition and signature combination of business acumen and creative flair.

While her move into the children’s market is sure to please her fans, as she continues to dominate the beauty and fashion industries, her Fenty Hair collection, which will include hairbands, bows, clips, ribbons, scrunchies, wigs, curlers, pins, brushes, and combs, will further deepen her company’s brand portfolio and presence in the fashion and cosmetics industries.

So far, Rihanna’s Fenty brand, which she launched in 2017 in collaboration with French luxury goods conglomerate LVMH Moet Hennessy Louis Vuitton, has received widespread recognition and praise for its inclusive approach to beauty, leading to her recent success, which has seen her become one of the richest black people not only in the United States but globally.

Her net worth has dropped from $1.7 billion to $1.4 billion since becoming America’s youngest self-made billionaire in 2022.

Her stake in the fast-growing cosmetics company, which sells her makeup and skincare products on Sephora shelves in the United States, Canada, Mexico, France, Spain, Denmark, Sweden, Thailand, Malaysia, Australia, Singapore, and the Middle East, as well as online to more than 150 countries, accounts for the majority of her $1.4-billion fortune.

Rihanna last year launched her Fenty Beauty Brand in eight African countries, including Nigeria, South Africa, Botswana, and Kenya, as part of a strategy to expand the business and capitalize on opportunities on the continent.

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