Ayesha Curry, born in Toronto, Canada, is a multifaceted personality known for her work as a Canadian-American actress, cookbook author, and cooking television personality. Before her culinary career, Ayesha dabbled in acting, appearing in several TV shows and movies. She is set to appear in the Netflix movie “Irish Wish” in 2024. Post-marriage, she started a food blog and a YouTube channel, which paved the way for her short-lived Food Network show and the release of her first cookbook. Additionally, Ayesha has been a spokesperson for CoverGirl and a host on “The Great American Baking Show.
Ayesha Curry’s transformative journey from her early acting career to her current status as a culinary powerhouse and thriving entrepreneur serves as an exemplary case study in the art of reinvention and strategic brand expansion. Ms. Curry’s ability to pivot seamlessly from one industry to another highlights the power of personal branding and diversification in a dynamic business world.
Ayesha Curry’s journey into the culinary sphere started as a personal endeavor fueled by passion, but she later recognized the market potential in sharing her expertise. At 23, as a new mother searching for her path, she initiated her blog, “Little Lights of Mine.” What began as a platform for personal expression evolved into a culinary blog, where she began to share her cherished recipes. Ayesha Curry carved a niche for herself in the culinary world with her Food Network show, “Ayesha’s Homemade,” later known as “Ayesha’s Home Kitchen.” This venture highlighted the power of aligning personal passion with market demand, propelling her to notable success. Beyond her achievements as a television personality, Ayesha has established herself as a best-selling cookbook author and the creator of a popular cookware line, showcasing her multifaceted entrepreneurial skills. Her inclusion in Forbes’ “30 under 30” list for Food and Drink in 2018 is a testament to her influence and impact in the culinary industry.
Equally noteworthy is Ayesha Curry’s role as a partner to NBA Superstar, Stephen Curry. Together, they have leveraged their individual successes to form a unified brand that resonates with a global audience. In July 2019, they launched the “Eat. Learn. Play. Foundation” to combat childhood hunger, improve education access, and ensure children have safe places to play. Their commitment to faith and philanthropy adds depth to their brand, resonating with consumers who seek originality and purpose in their influencers. Ayesha Curry’s entrepreneurial prowess is a source of inspiration to many as it proves that there is uniqueness in being different. Here are 9 business ventures owned by Ayesha Curry:
- INTERNATIONAL SMOKE
International Smoke, conceived by Ayesha Curry in collaboration with renowned Chef Michael Mina, stands as a culinary fortress, celebrating the universal language of food through the communal joy of barbecue and smoking techniques from around the world. This innovative restaurant chain offers a wide range of mouth watering dishes and food from all over the world, offering a long last dining experience that transcends beyond mere eating. It is a journey through the world’s aromatic kitchens, where the primal essence of fire, smoke, and spice combine in a harmony of flavors, creating dishes that are both a nod to tradition and a bold leap into the contemporary. Located in San Francisco and Las Vegas, International Smoke is the epicenter of flavor for the community delivering a fresh take on enticing world cuisine as only Mina and Curry can.
- DOMAINE CURRY
Domaine Curry, formerly an emblem of Napa Valley’s winemaking excellence, was birthed from the visionary minds of Ayesha Curry and her sister in law, Sydel Curry-Lee in 2015, crafting a narrative of luxury and legacy. Their meticulously curated vintages, notably the 2021 Cabernet Sauvignon and Founders Blend, have garnered widespread acceptance, summing up the fusion of tradition and innovation. In June 2023, it was announced that Constellations Brands had purchased Domaine Curry from Coup De Foudre Napa Valley, taking Domaine Curry to a new level. This illustrious brand, in strategic alliance with The Prisoner Wine Company, a notable women-led powerhouse in the wine industry, and under the expansive umbrella of Constellation Brands, has solidified its stance in the realm of premium wines.
- AYESHA CURRY KITCHENWARE
Ayesha Curry has her own line of cookware called “Ayesha Curry Kitchenware”, that is available nationwide at Target, JC Penney, Amazon and other renowned stores. This collection includes a variety of kitchen items such as pots and pans, bakeware, kitchen tools, and cutlery. The cookware line is known for its combination of high-quality materials, functionality, and stylish design, often featuring unique colors and finishes that stand out in the kitchen. Her products are designed to be practical for everyday cooking while also being durable and aesthetically pleasing, reflecting Ayesha’s personal style and her passion for cooking and family meals.
- FORWARD
In 2023, Ayesha Curry partnered with Square, along with Dwyane Wade, Rosario Dawson, and Earn Your Leisure, to launch Forward, a business accelerator aimed at supporting Black and Latino entrepreneurs. This initiative seeks to provide funding, mentorship, and coaching to help overcome systemic barriers and achieve success. Forward aims atl supporting about 25 early-stage businesses who will be awarded $20,000 in funding along with exclusive access to trainings developed in partnership with 1863 Ventures, a recognized leader in providing culturally competent business curricula.
- COOKBOOK
Ayesha Curry debuted as an author in 2016 and has since published a series of cookbooks that have been well-received by the public. Her notable works include “The Seasoned Life” (2016) and “The Full Plate” (2020), along with “Tastes” (2016), which is a sampler featuring breakfast recipes from “The Seasoned Life”. “The Seasoned Life” is particularly celebrated for inviting readers into Ayesha’s home, sharing 100 of her favorite recipes that balance ease and deliciousness, perfect for busy families seeking quality meal times.
- AYESHA’S HOMEMADE (A.K.A AYESHA’S HOME KITCHEN)
Ayesha’s Homemade aired on Food Network for two seasons, offering viewers a glimpse into Ayesha’s culinary creations and her busy life. The series showcased a variety of homemade meals prepared by Ayesha, reflecting her passion for cooking and family.
- FAMILY FOOD FIGHT
A competition-based cooking show hosted by Ayesha Curry that aired on ABC. In this show, families competed against each other, demonstrating their culinary skills and family recipes to determine which is the country’s top food family and win a grand prize of $100,000. It provided an engaging platform for showcasing the diversity of home cooking across America. Ayesha Curry served as both host and one of the judges, and executive produces alongside Robert Flutie, Shab Azma, DJ Nurre, Georgie Hurford-Jones, Faye Stapleton and Michael O’Sullivan.
- BACK TO THE ROOTS
Ayesha Curry is an investor in Back to the Roots, a company which focuses on creating sustainable and innovative food products, including organic gardening kits and indoor mushroom farms. In 2022, she was added as a sixth member of the Board of Directors, focusing mainly on products and brand development. They also have a school giveback program tied into every one of their products – helping bring organic grow kits to over 55,000 elementary school students.
- REAL ESTATE
Ayesha Curry and Steph Curry’s impressive real estate portfolio extends beyond their record-breaking Atherton estate purchase. They’ve strategically invested in properties across the United States, demonstrating their commitment to building a diverse and lucrative real estate empire. The couple’s financial acumen and business savvy have propelled them into the ranks of prominent real estate moguls. Beyond their sports careers, Ayesha and Steph Curry have successfully diversified their investments, solidifying their position as influential figures in both the sports and business worlds.
