Home » Big Boi: The Hip-Hop Millionaire Making Moves Beyond the Mic

Big Boi: The Hip-Hop Millionaire Making Moves Beyond the Mic

Dive into the multifaceted world of Big Boi, the legendary hip-hop artist whose career spans from the iconic duo Outkast to a thriving entrepreneurial empire

by Victor Adetimilehin

Big Boi is a multifaceted artist who has left an indelible mark on the world of hip-hop. As one-half of the iconic Southern hip-hop duo Outkast, alongside fellow rapper André 3000, Big Boi has not only contributed to groundbreaking music but has also diversified his portfolio through entrepreneurial ventures.

The Early Days

Big Boi, born Antwan André Patton on Feb. 1, 1975, hails from Savannah, Georgia. Growing up in this vibrant Southern city, he absorbed the rich cultural tapestry that would later influence his music. His grandmother played a pivotal role in shaping his musical tastes. She sent him and his siblings to the store to buy 45 records, introducing them to a diverse range of sounds. Big Boi’s uncle further expanded his musical horizons, introducing him to artists like the enigmatic Kate Bush, who remains one of his favorites.

Formation of Outkast

Big Boi’s path intersected with that of André Lauren Benjamin (better known as André 3000) at Tri-Cities High School in Atlanta. The two young artists recognized their shared passion for music and decided to join forces. In 1992, they formed the iconic hip-hop duo Outkast and signed with LaFace Records. Their debut album, “Southernplayalisticadillacmuzik”, dropped in 1994, catapulting them into the spotlight. The album’s fusion of Southern rap, funk, and soul was groundbreaking.

As part of Outkast, Big Boi contributed to six critically acclaimed and commercially successful studio albums. Their hits, including “Ms. Jackson”, “Roses “,”So Fresh, So Clean”, and “Elevators (Me & You)”, became anthems of a generation. Their fifth release, the double album “Speakerboxxx/The Love Below” (2003), earned three Grammy Awards. Big Boi’s solo single “The Way You Move” (featuring Sleepy Brown) topped the Billboard Hot 100 and left an indelible mark on the 2000s music scene.

Solo Career and Film

After Outkast’s split in 2007, Big Boi embarked on a solo career. He signed with Def Jam Recordings and released his debut studio album, “Sir Lucious Left Foot: The Son of Chico Dusty” (2010). The album received critical acclaim and reached number three on the Billboard 200.  His subsequent albums, “Vicious Lies and Dangerous Rumors” (2012) and “Boomiverse” (2017), maintained positive reception and moderate commercial performance.

Beyond music, Big Boi has several acting credits to his name. He appeared in films such as “ATL”, “Idlewild”, “Baby Driver”, and “Superfly”. He has guest-starred on TV shows like “Girlfriends”, “Law & Order: Special Victims Unit”, and “Creepshow”

Entrepreneurship and Investments

Outkast Clothing

OutKast Clothing was established as part of the duo’s efforts to expand their brand beyond music. The clothing line aimed to capture the essence of OutKast’s unique style and appeal to fans who wanted to express themselves through fashion. While it generated some revenue, OutKast Clothing never achieved the same level of prominence as their music.

​​Purple Ribbon Records

​​Purple Ribbon Records, founded by Big Boi, is a record label that has made significant contributions to the music industry. Initially known as Aquemini Records, the label was formed in 2000. The name was inspired by OutKast’s critically acclaimed 1998 album, “Aquemini”. Later, it underwent a transformation and became Purple Ribbon Records. Purple Ribbon Records is credited with launching the career of the immensely talented singer, songwriter, and actress Janelle Monáe. Recently it launched Purple Kids aimed at championing young artists as a heartfelt 16th birthday gift to his daughter, Jordan Patton.

Big Boi & Bobbi

Big Boi partnered with entrepreneur Bobbi Panter to create a line of pet products. Their shared passion for dogs and commitment to quality led to the birth of Big Boi & Bobbi. The flagship product is their innovative dog shampoo that is salt- and tear-free, ensuring a gentle and effective cleaning experience for all dog types, both large and small. Big Boi & Bobbi Dog Shampoo made its debut at the Global Pet Expo in Orlando, Florida.

Pitfall Kennels

Pitfall Kennels, founded by Big Boi, is a prestigious kennel located in south Atlanta, Georgia. Pitfall Kennels sit on a sprawling 25 acres of land. They specialize in breeding some of the best strands of Razors Edge bloodlines, including names like Roc and Ruby, Kurupt, Savage, and HeartBreaker.

Stankonia Studios

Big Boi co-owns and operates Stankonia Studios, a renowned recording studio in Atlanta. Named after OutKast’s critically acclaimed album, Stankonia Studios has become a hub for both emerging and established artists. André 3000 reportedly sold his share of the studio to Big Boi in 2015, Stankonia Studios remains Big Boi’s home base. It has been used by various artists, including T.I., Ludacris, and Lil’ John, over the last two decades. The studio offers state-of-the-art recording technology, fostering a creative environment where artists can produce cutting-edge music.

Big Boi is also  an investor in fellow rap star Chamillionaire’s Convoz, an American online social networking service based in Houston, Texas, which focuses on creating public collaborative conversation through video. 


Big Boi’s diversified income streams, including music royalties, business ventures, and endorsements, have contributed to his financial success. His entrepreneurial journey is a testament to his creativity, resilience, and business acumen. From the stages of Outkast’s early performances to the boardrooms of his various ventures, he continues to leave an indelible mark on the entertainment industry.

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