Home » Tiger Woods launches ‘Sun Day Red’ clothing line after Nike split

Tiger Woods launches ‘Sun Day Red’ clothing line after Nike split

Named after Woods' signature choice of attire for the final rounds of tournaments, the "Sun Day Red" brand is a reflection of his legacy in the world of golf

by Mfonobong Nsehe
Tiger Woods

Iconic golfer Tiger Woods has launched his new clothing line, “Sun Day Red,” following his departure from a 27-year partnership with Nike. The move comes as Woods’ net worth skyrockets above $1.3 billion, marking a significant milestone in his illustrious career.

Named after Woods’ signature choice of attire for the final rounds of tournaments, the “Sun Day Red” brand is a reflection of his legacy in the world of golf. The brand’s logo, a striking tiger emblem composed of 15 stripes, symbolizes Woods’ remarkable achievement of winning 15 major tournaments throughout his storied career.

At the launch event held in Los Angeles, Woods expressed his enthusiasm for the new venture, stating, “It’s the right time in my life. It’s transitional. I want to have a brand I’m proud of going forward.” Reflecting on the origins of his affinity for red attire, Woods credited his mother’s belief in the color’s significance, noting its association with power and success.

Sun Day Red’ redefines athletic apparel with unwavering quality and style

“Sun Day Red” aims to set itself apart with an unwavering commitment to quality, performance, and fit. Woods emphasized the importance of a perfect fit in enhancing athletic performance, stating, “A perfect fit allows me to perform at a higher level, one that transcends what I can do on a golf course.”

The clothing line features a comprehensive range of performance apparel, including tees, hoodies, pants, jackets, and shorts, designed to elevate both on-course performance and everyday style. With versatility at its core, ‘Sun Day Red’ seeks to empower athletes to reach new heights in their sporting endeavors.

Tiger Woods’ impact: Beyond golf, business brilliance and $1.3 billion success

As Woods embarks on his latest competitive journey, his first appearance of 2024 is scheduled at the Riviera Country Club, where he will participate in a tournament benefiting his foundation. This marks a milestone in Woods’ ongoing comeback from injury, following ankle surgery in April and a hiatus from competition until December.

With the launch of “Sun Day Red” and his net worth surpassing $1.3 billion, Tiger Woods solidifies his position as one of the most influential and successful athletes of all time. As he continues to make strides in both his professional endeavors and business pursuits, Woods remains a symbol of excellence and resilience in the world of sports.

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