Dak Prescott, renowned as the Pro-Bowl quarterback of the Dallas Cowboys, has not only made his mark in the world of American football but also in the realm of business. Prescott’s journey in American football, began from his time at Mississippi State University. Originally a backup quarterback, his breakthrough came in 2013 when he took over as the starting quarterback, a role in which he excelled, notably leading Mississippi State to a victory in the 2013 Liberty Bowl. His performance set several school records, and he received numerous accolades, establishing himself as a standout player in college football.
He was selected by the Dallas Cowboys in the fourth round of the 2016 NFL Draft. Prescott’s initial contract was a four-year, $2.7-million deal. After proving his worth on the field, he signed a four-year, $160-million contract with the Cowboys in March 2021. His NFL career has significantly contributed to his wealth and global recognition. Additionally, his signing with Nike’s Jordan brand marked a historic moment, underscoring his influence and status in the sport.
His entrepreneurial journey is as inspiring as his athletic career. Here, we delve into five businesses associated with Prescott and his journey towards amassing wealth.
Walk-On’s Sports Bistreaux is a sports-themed bar and eatery that offers Louisiana Creole-style cuisine dishes including crawfish and gumbos. The company was founded by Brandon Landry, a former player at LSU, and has over 50 locations across the U.S. Dak Prescott, the Dallas Cowboys quarterback, became a co-owner of Walk-On’s in its Dallas-Fort Worth and Waco-area locations after signing a four-year, $160 million deal with the Cowboys. He took a 20% stake in the company. Prescott’s investment in Walk-On’s aligns with his interest in the restaurant industry and contributes to his diverse portfolio. The company is planning to expand to roughly 70 locations. Walk-On’s also operates in Florida and is looking to expand to Colorado and Ohio.
GLOW BEVERAGES INC
Glow Beverages Inc. founded in 2016, based in Rancho Cucamonga, California is a company that produces and offers hydration and energy drinks. Prescott became an equity stakeholder and ambassador for Glow Beverages Inc. when the company launched its functional sparkling beverage line in October 2022, along with beauty mogul, Kylie Jenner. GLOW Beverages Inc. is revolutionizing the industry by offering a premium beverage that supports a healthy mind & body. The company launched its functional sparkling beverage line in 2022, which includes hydration and energy drinks. The beverages contain a blend of vitamins, herbs, antioxidants, amino acids, and electrolytes, offering customers healthy alternatives to high-calorie drinks.
Prescott has also ventured into the automotive industry by investing in RealTruck. RealTruck specializes in truck accessories and customization. Prescott became an investor in RealTruck through Patricof Co, a private investment and advisory platform for professional athletes.
RealTruck collaborated with Prescott to customize his 2022 Ford F-350 with various accessories and upgrades to improve everything from utility and comfort to security and performance. The truck was finished off by Starwood Motors with their signature white diamond pearl coat and black-out of all the chrome.
Prescott’s investment in RealTruck aligns with his interest in vehicles and his commitment to supporting businesses that prioritize quality and convenience. This investment diversifies his portfolio and contributes to his significant net worth.
Prescott is an investor in OxeFit, a Plano-based startup developing AI-powered exercise gear. The company raised $12.5 million in Series A funding in February 2021. OxeFit has released its first consumer product, an AI-powered strength training machine called XS1 which has built-in motion sensors and its force plate allow XSI’s artificial intelligence to track movements to identify muscle weaknesses that put users at risk for certain injuries.
Prescott believes OxeFit will change how athletes build strength and rehab from injuries. He stated, “As a professional athlete currently rehabbing from a significant injury, I see the unbelievable opportunity OxeFit affords athletes and their physicians and trainers to cater activities to their specific needs“.
REAL ESTATE INVESTMENT
Prescott has made significant investments in real estate, particularly in the luxury market. Presscott purchased a 9,000-square-foot mansion in Prosper, TX for $3.3 million in 2019. The mansion offers five bedrooms, seven bathrooms, and an accompanying guest house. The seven-acre backyard contains a 45-yard personal football field built by Hellas construction. Prescott sold this mansion in 2022.
He is also associated with Monument Realty, a premier real estate group in Dallas-Fort Worth. He serves as the “Chief QB Officer”, where he lends his brand and notoriety to Monument Realty’s award-winning team. This partnership means that Monument Realty is the official real estate company of Dak Prescott.
Prescott’s journey is a testament to his entrepreneurial spirit, resilience, and versatility. From his early days in the NFL to his current global fame, Prescott has leveraged his talents and business acumen to create a diverse portfolio of successful ventures, which now contribute to his wealth.