African-American comedian and actor Drew Desbordes, professionally known as Druski, has secured his place among the world’s highest-earning creators, joining the likes of Khaby Lame and KSI. Druski’s earnings over the past 12 months have soared past the impressive milestone of $10 million, according to Forbes’ latest list of the world’s top creators in 2023.
His recent financial triumph catapulted him into the limelight of online entertainment, following his astounding success across diverse social media platforms. With a fan base of 12 million followers, he hasn’t just entertained but has also sculpted a flourishing media empire.
His dedicated fans are at the heart of his remarkable journey, with an average engagement rate of 5.75 percent across all social media platforms. This impressive figure speaks to the level of connection and engagement Druski maintains with his audience, a key driver of his financial success.
A substantial portion of Druski’s $10-million earnings, earning him the 20th spot on Forbes’ 2023 Top Creator list, can be attributed to lucrative partnerships with industry giants. Among these partnerships are collaborations with Nike, Google, and AT&T, which have proven highly profitable for the comedian.
Notably, Druski continues to serve as a Google Pixel ambassador, starring in their latest television commercial for the 2023 NBA Playoffs. Last year, he appeared alongside sports stars such as Giannis Antetokounmpo, Candace Parker, Joel Embiid, and others in the memorable Google Pixel Anthem spot.
Beyond his work with tech and sportswear giants, Druski has diversified his income streams. He holds an equity stake in Happy Dad Hard Seltzer, a brand he actively promotes through his content and live shows.
But Druski’s success extends beyond the digital realm. In the past year, this multi-talented entertainer, who also boasts a career as an actor, had the privilege of opening for renowned musicians J. Cole and Lil Baby during their concerts.
In the world of television, he showcased his acting prowess in series like “House Party” and “Praise This.” Furthermore, Druski embarked on his own sold-out comedy tour titled, “Coulda, Woulda, Shoulda,” solidifying his position as a versatile and dynamic performer.
As Druski continues to make waves in the entertainment industry, his journey from a digital comedian to a top earner stands as a testament to the boundless possibilities of the online world for talented and creative individuals.
His story is not only one of financial success but also a reflection of the evolving landscape of modern entertainment, where digital creators are becoming global icons and financial powerhouses in their own right.
