The agreement requires Diageo to treat Combs’ DeLeon tequila brand “at least as favorably” as its other tequila brands.
Sean “Diddy” Combs
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Combs claims that Diageo considers his brands, Ciroc vodka, and DeLeon tequila, “Black brands.”
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Latest U.S. Black billionaire Sean ‘Diddy’ Combs splashes $185 million to acquire cannabis ventures
The African-American tycoon became a billionaire a day after Ye lost his billionaire status.
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Ye’s $400-million fortune is made up of real estate, cash, a music catalog, and a five-percent stake in Skims.
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Forbes estimated Diddy’s net worth to be $740 million in 2019.