The move comes after her activewear brand, Ivy Park, severed ties with German sportswear brand, Adidas.
Ivy Park
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The latest collaboration between Beyonce, Balmain, and Olivier Rousteing builds on their existing relationship dating back to 2018.
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The decision to end the partnership followed reports that Adidas suffered a loss of $10 million in 2022.
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Beyonce’s success extends beyond her music empire.
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Beyonce’s success extends far beyond her music empire.