The joint statement reinforces the severed business ties and emphasizes the parties’ commitment to moving forward independently in the spirits industry.
Diageo
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Diageo alleges that Sean “Diddy” Combs attempted to extort millions by threatening to label the firm as racist.
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Throughout his association with Diageo, Combs is reported to have earned nearly $1 billion.
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Diageo announced its decision to cut ties with Diddy after the latter accused the spirits giant of racial discrimination.
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Diageo expressed profound disappointment in Combs for bringing forth what they deemed a bad faith lawsuit.
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Combs claims that Diageo considers his brands, Ciroc vodka, and DeLeon tequila, “Black brands.”
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Musunga is the managing director of Kenya Breweries Limited.