Sophia Alj and Belkhayat co-founded Chari, a B2B e-commerce and fintech startup, in 2020.
Chari was founded by Ismael Belkhayat and his wife, Sophia Alj.
Chari is a Moroccan B2B e-commerce and fintech startup.
Chari partners with FMCG companies to distribute their goods to mom and pop shops in less than 24 hours.