Home » Meet Julio Jones: The legendary NFL wide-receiver with ‘wide’ range

Meet Julio Jones: The legendary NFL wide-receiver with ‘wide’ range

A look into the various business ventures of NFL wide receiver Julio Jones

by Victor Adetimilehin

Quintorris Lopez “Julio” Jones Jr., well-respected and famous for his evident contributions to American football, has firmly established himself as a pivotal figure within the sport’s modern era. Born on Feb. 8, 1989, his football journey, which started with his high school football team at the University of Alabama, reached a significant milestone with his drafting by the Atlanta Falcons as the sixth overall pick in the 2011 NFL Draft. Jones’ career is distinguished by a remarkable blend of physical attributes — size, speed, and agility—driving him to the top of professional American football. In his prolific career, he gained seven Pro Bowl selections, two first-team All-Pro selections, and three second-team All-Pro selections. Although blessed with athletic capabilities and achievements, Julo Jones’ has not limited his influence and impact to the gridiron. He has ventured into the business realm showing characteristics of having strategic know-how and entrepreneurial spirit.

Jones’ life story is one characterized by resilience and adaptability, seeing that he was raised in a violent neighborhood by a single mother. To overcome the challenges and struggles faced while growing up, he became determined and leveraged adversity as a means for achieving growth and excellence, both on and off the field. His early years laid the groundwork for a career that has not only redefined the wide receiver position but has also been marked by a series of record-setting performances and consistent excellence. Despite the inevitable challenges, including injuries and transitions between teams, Jones’s legacy as a transformative figure in football cannot be disputed. His net worth of $40.5 million is mostly attributed to his venture into various business endeavors, showing his commitment to leveraging his platform for broader societal impact.


In January 2018, Julio Jones, alongside his Atlanta business partner, Jon Guven partnered with Carriage Automotive Group, to inaugurate two dealerships, the Julio Jones Kia dealership and the Julio Jones Mazda dealership. Subsequently, Jones sold the Mazda component to an automotive retail company, Smith Auto Group, with Julio Jones Kia integrating its Mazda stock with Tuscaloosa Mazda, while making minor renovations at the Kia dealership to reflect the new Kia brand identity. This transition highlights Jones’ strategic foresight in the automotive industry and also ensures the Kia Dealership’s commitment to quality service and customer satisfaction under its continued operation.


Julio Jones holds a minority ownership stake in Latitude 360 locations in Alabama and Georgia, as part of a partnership with J and J 360 LLC. Latitude 360 is a multi-platform venue featuring premier upscale casual dining and state-of-the-art entertainment offerings such as comedy shows, night club, music shows.

His investment in environmental sustainability.

Julio Jones has expanded his investment portfolio by investing in Zen WTR, a beverage company known for its commitment to sustainability and environmental conservation. He joins A-list celebrities like Anne Hathaway, Ellie Goulding, Erin Foster, Khloe Kardashian amongst others, as investors in the Zen WTR. This investment underscores Julio’s dedication and commitment to the environment’s sustainability.

Principal investor in a mixed-use real estate project.

Julio Jones is a principal investor in a major mixed-use development project overseen by multifamily developer and investment firm, Pollack Shores Real Estate Group near the Mall of Georgia, approved by the Gwinnett County Board of Commissioners. This ambitious venture will transform 16 acres off Woodward Crossing Boulevard into a vibrant community hub featuring a blend of retail shops, office spaces, residential apartments, condos, and a towering 21-story hotel.

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