Home » Kevin ‘Big Ticket’ Garnett: Dominant on the court and in the business realm

Kevin ‘Big Ticket’ Garnett: Dominant on the court and in the business realm

8 business ventures owned by NBA legend Kevin Garnett

by Victor Adetimilehin

Kevin Garnett’s journey from high school to NBA stardom redefined the sport of basketball, showcasing his unequalled versatility and dominance on the court. Garnett is believed to be one of the greatest power forwards ever in the game of basketball, being known for his intensity, defensive ability, and adaptability. His groundbreaking six-year contract extension, valued at $126 million, signed in 1997 with the Minnesota Timberwolves not only set new financial benchmarks but also highlighted his exceptional talent.

Transitioning to the Boston Celtics, Garnett’s leadership was instrumental in securing an NBA championship in his first year with the Celtics, emphasizing his defensive ability and team-oriented play. One of Garnett’s greatest achievements is being one of five NBA players to have won both the NBA Most Valuable Player Award and the NBA Defensive Player of the Year Award. During his NBA career, Garnett was named to 15 All-Star Games, winning the All-Star MVP award in 2003. He was named to the All-NBA Team nine times and to the NBA All-Defensive Team 12 times. Beyond basketball, Garnett’s legacy includes contributions to entertainment and his induction into the Basketball Hall of Fame, marking an illustrious career that transcended the game.


Kevin Garnett co-founded Gaming Society, a media company focusing on sports betting, alongside Players’ Tribune co-founder Jaymee Messler, and invested in it in 2021. This company was birthed by Garnett in order to provide bettors with the information and tools needed to understand betting and also teach fundamental education and provide education enhancement for bettors through The Betting Academy. Also, in 2022, Gaming Society had their first official sportsbook partnership with FanDuel Group, an innovative sports-tech entertainment company, with an agreement of FanDuel sponsoring its NFL-focused newsletter.


Content Cartel Production Studios is a full-service production company that is dedicated to producing multi-platform content with the purpose of entertaining, informing, educating, and inspiring its audience.  Founded by NBA All Star Kevin Garnett, Brian Bennett, and Mike Marangu.  Content Cartel Production Studios services include IP development, production, and post-production services. However, the Production Studios has built a reputation for blending creativity with innovation and authentic storytelling, bringing ideas from conception to completion with unwavering dedication and expertise. Content Cartel teamed up with connected TV firm Ronin Media Networks in preparation to launch a global channel called VEEM. TV, a network offering programs in sports, entertainment, Black culture, education, lifestyle, true stories, comedy and drama.


Kevin Garnett formed Big Ticket Sports LLC in April 2019 as a dynamic sports and entertainment company. Big Ticket Sports is dedicated to creating dynamic sports events and experiential events.  

Big Ticket Sports owns and operates the iconic Hoop It Up 3×3 basketball as well as providing event activation for clients such as the NBA.


Kevin Garnett ventured into the esports arena by investing in Triumph Esports through his company, Big Ticket Sports LLC. This investment marked Garnett’s initial sojourn into the rapidly growing esports sector, demonstrating his vision to diversify his investment portfolio into new and innovative industries​​. Triumph Esports is recognized as a full-service esports organization, encompassing both Rivalcade, a competitive esports event company, and Triumph Gaming, a professional esports team competing in various games.


Kevin Garnett is the owner of Hoop It Up, the global 3-on-3 basketball tour known for its grassroots approach to the sport. Since its founding in 1989, Hoop It Up has played a significant role in promoting 3-on-3 basketball across various communities, providing a platform for players of all ages and skill levels to showcase their talents. Kevin Garnett acquired the Hoop It Up basketball tour in 2019​​ and has since carried it forward to the next generation of basketball player.


Kevin Garnett, through Big Ticket Sports, is an investor in Pro League Network (PLN), a sports wagering company focused on bringing exclusive, fun and inherently bettable sports for sportsbook operators to fill under-optimized dayparts on the sports betting calendar. PLN has obtained the exclusive rights to multiple professional sports with a current reach into more than 100 countries and tens of millions of impressions per week.


Kevin Garnett, through his sports venture arm Big Ticket Sports, has partnered with Pro League Network to launch “str33t”, a new 3×3 professional streetball-style basketball league set to begin in early 2024. Moreover, the STR33T series will take place over four weeks, featuring men’s, women’s and co-ed teams with daily and season-long prize pools.


Kevin Garnett’s strategic real estate ventures have left a notable mark on the industry, including a record-setting $9-million sale of a lakeside estate in Orono, purchased for $6.45 million in 2006, highlighting his acumen in identifying high-value properties. In 2021, Garnett sold his 11,000-square-foot home in the process of being built in Malibu for an impressive $16 million. His portfolio, ranging from a $6.4-million purchase on the Pacific Coast Highway to ambitious renovations for a $19.9-million listing, alongside investments in commercial and multi-family properties across Greenville, SC, and Minneapolis, showcases his wide-ranging and successful investment strategy in the real estate domain.

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