Tyler Perry, the billionaire movie mogul behind the iconic “Madea” franchise, has inked a groundbreaking agreement with BET Media Group, ensuring the continuation of his creative endeavors with the network.
The recently announced agreement secures the future of Perry’s ten existing BET series and greenlights a new crime drama for release in 2025. Perry’s collaboration with BET builds on a longstanding partnership established in 2017 when he inked a sizable production deal with Viacom (now Paramount).
Under that agreement, Perry committed to delivering an annual slate of roughly 90 original drama and comedy episodes for BET and other Paramount networks. His prolific output has cemented his status as a major creative force in the entertainment industry.
Tyler Perry extends BET deal, bolsters content empire
The new agreement with BET marks Perry’s latest expansion of his creative empire. This follows his October 2023 multi-million dollar first-look deal with Netflix, solidifying his presence in streaming. The BET agreement extends his existing deal, which was set to expire in 2024.
Perry, ranked among America’s Black billionaires, expressed gratitude for BET’s unwavering support, praising Scott Mills and his team for their role in bringing stories to life. Perry’s sentiment underscores his commitment to resonating deeply with audiences through captivating storytelling.
Perry’s creative empire, built primarily on the success of the “Madea” franchise, spans 1,200 TV episodes, 22 films, a dozen stage plays, and a sprawling 330-acre studio near Atlanta, demonstrating his meteoric rise in the entertainment world.
Scott Mills, president and CEO of BET Media Group, hailed Perry’s talent and the success of their collaboration, emphasizing Perry’s exceptional viewership ratings and BET’s dedication to nurturing their partnership.
Perry’s strategic partnerships elevate influence
Despite challenges, including reports of Paramount’s potential sale of BET, Perry remains steadfast in his commitment to producing compelling content, evident in his recent partnerships with Netflix and Amazon Studios.
Perry’s influence within the entertainment industry continues to soar, with his latest collaboration cementing his position as a powerhouse producer and storyteller. As he ventures into new creative territories, Perry’s dedication to delivering impactful narratives remains unwavering, promising audiences an exciting future of compelling storytelling.
