Home » Led by Egyptian exec Mohamed Adel, Roya sets sights on $1.2 billion in project sales

Led by Egyptian exec Mohamed Adel, Roya sets sights on $1.2 billion in project sales

Transforming Cairo's skyline: The Big Business District redefines commercial spaces with elegance and innovation

by Feyisayo Ajayi
Mohamed Adel

Roya Developments (Roya), a leading real estate firm led by Egyptian executive Mohamed Adel, has announced bold plans to achieve a sales target of EGP60 billion ($1.2 billion) with the launch of its highly anticipated project, The Big Business District.

The real estate firm aims to bolster its market presence with the introduction of The Big Business District, a groundbreaking project situated in the 5th settlement of New Cairo. The company’s visionary approach seeks to transform urban environments and position itself as a key player in Egypt’s real estate sector.

Transforming Cairo’s skyline: The Big Business District redefines commercial spaces with elegance and innovation

The Big Business District is poised to transform Cairo’s commercial landscape, offering a dynamic business hub characterized by modern design and functionality. The initial phase, Cluster 1, spans about 38,184 sqm, housing commercial, administrative, and medical spaces within a total built-up area of approximately 90,500 sqm.

This mixed-use development incorporates a variety of commercial, administrative, and hotel units, featuring a prominent 535 sqm facade. Adel, Roya’s CEO, underscores the company’s dedication to its ambitious growth plan through the introduction of The Big Business District. The strategy prioritizes premier, integrated projects that deliver top-notch services and strategically positioned real estate solutions for both local and regional clients.

Unveiling Roya Developments’ strategic alliances: Shaping Egypt’s real estate landscape

Under the leadership of Adel, Roya Developments has become synonymous with creating inclusive and contemporary spaces that seamlessly blend timelessness and innovation. Strategic alliances with top entities and construction firms in Egypt, such as OBMI, YBA, Ace, Savills, and The Board Consulting, underscore the company’s success.

These collaborations empower Roya Developments to deliver distinctive and innovative projects that cater to the evolving needs of the real estate market. The company’s genuine commitment to inclusive and contemporary spaces has earned accolades across various projects in Egypt, establishing its prominence in the real estate industry. 

Roya Developments, with Adel at the helm, continues to make significant strides in Egypt’s real estate sector, leaving an enduring impact with projects like The Big Business District. As the company aims for its ambitious $1.2 billion sales target, it further solidifies its role as a key player in shaping the future of urban living and commercial spaces in Egypt.

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