Home » Nigerian entrepreneur Affiong Williams’ firm launches $2.5-million dried-fruit processing plant

Nigerian entrepreneur Affiong Williams’ firm launches $2.5-million dried-fruit processing plant

The plant marks a milestone for both ReelFruit and Nigeria's agricultural sector

by Mfonobong Nsehe
Affiong Williams

ReelFruit, a Nigerian agribusiness enterprise led by entrepreneur Affiong Williams, has launched a state-of-the-art $2.5-million dried-fruit processing facility in Abeokuta, Ogun State, elevating Nigeria’s agricultural landscape.

In a bid to combat agricultural wastage and bolster Nigeria’s agribusiness sector, ReelFruit inaugurated the largest dried fruit processing plant in the nation, with a capacity of 800 metric tonnes. Situated in Abeokuta, Ogun State, the plant marks a milestone for both ReelFruit and Nigeria’s agricultural sector.

The launch of this cutting-edge facility was made possible through collaborative efforts and funding from notable entities, including the USAID, Alitheia Identity Fund, and First Monument Bank (FCMB). 

This initiative aligns seamlessly with Williams’ mission to empower underserved communities and reduce post-harvest losses, particularly in the realm of fruit production.

Williams, the visionary behind ReelFruit, articulated the plant’s inauguration as a realization of a long-held aspiration to bolster agricultural and agribusiness endeavors in Nigeria. Emphasizing the plant’s role in empowering local farmers and mitigating post-harvest losses, Williams highlighted the significance of this milestone for Nigeria’s food processing industry.

Affiong Williams empowers rural women and expands ReelFruit’s market horizons

Renowned for its diverse range of dried fruit and nut snacks, ReelFruit caters to a broad clientele across various sectors, including retail, aviation, education, hospitality, and e-commerce platforms like Amazon.com.

Williams’ leadership has not only expanded ReelFruit’s market reach but has also created employment opportunities, particularly for rural women engaged in mango cultivation in Kaduna.

Under Williams’ strategic guidance, ReelFruit aims to expand its market footprint beyond Nigeria’s borders, forge more collaborations with farmers to minimize fruit wastage, and solidify its position as a leader in the dried fruit sector.

The inauguration of ReelFruit’s $2.5-million dried-fruit processing plant marks a significant leap forward for Nigeria’s agricultural sector, underscoring the company’s commitment to innovation, sustainability, and economic empowerment.

Williams’ exceptional contributions to ReelFruit’s success have earned her recognition, including a listing by Forbes among Africa’s Most Promising Entrepreneurs in 2015.

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