Java House Africa (Java), the prominent East African food chain, led by Kenyan business executive Priscilla Gathungu, has unveiled two additional outlets in Nairobi, as part of its strategic expansion plan amidst escalating competition in the fast-food industry.
The new branches, located in Loresho and along Ojijo Road, mark a significant milestone for Java, elevating its total branch count to 88 across the East African region. In Kenya alone, the company oversees operations at 81 outlets, with an additional four in Uganda and three in Rwanda.
The expansion initiative, executed in collaboration with oil marketing firm Rubis, underscores Java’s commitment to fortifying its market presence and enhancing accessibility for its clientele.
Speaking on the development, Java CEO Priscilla Gathungu emphasized the company’s dedication to “going to the people” and providing convenient spaces for customers to savor their favorite Java menu items while on the go.
Gathungu drives growth in East Africa’s coffee and food market
Java House Africa, established in 1999, has solidified its position as East Africa’s premier coffee and food chain, with a diverse portfolio that includes Kukito, Planet Yoghurt, and 360 Degrees Pizza.
Under the leadership of Gathungu, appointed in November 2022, the company has pursued an aggressive expansion strategy, channeling substantial investments into opening new branches across the region.
Customers visiting the newly launched Loresho and Ojijo branches will have access to Java’s express menu, featuring coffee selections, delectable pastries, and a diverse range of breakfast, lunch, and dinner options. Additionally, customers can indulge in purchasing coffee packs, cookies, granola bars, and Java’s Cold Brew coffee.
Java House Africa’s latest Nairobi outlets showcase resilience and vision amidst fierce competition
The East African food chain sector has witnessed heightened rivalry, characterized by the expansion of fast-food brands in key urban centers.
In response, Java has remained resilient, leveraging its strategic vision and commitment to innovation to maintain its foothold in the dynamic market landscape.
With the inauguration of its latest outlets in Nairobi, Java reaffirms its dedication to providing unparalleled culinary experiences to its patrons while fortifying its position as a frontrunner in the East African food and beverage industry.
