Home » P. K. Subban: ‘More than just a hockey player’

P. K. Subban: ‘More than just a hockey player’

How NHL star P.K. Subban became a business mogul through producing, entrepreneurship, fashion

by Oluwatosin Racheal Alabi

Hailing from Toronto, P.K. Subban burst onto the NHL scene in 2011, rapidly establishing himself as one of the league’s premier defensemen. His rookie season saw him rank among the top 25 defensemen in scoring, setting the stage for a remarkable career. In 2013, he received the prestigious James Norris Memorial Trophy, solidifying his place among the NHL elite. Subban’s exceptional skills earned him spots on the NHL All-Star team in 2013 and 2015, further cementing his reputation as a formidable force in the sport. Notably, in 2017, he led the Nashville Predators to their inaugural Stanley Cup finals appearance. His remarkable journey continued when he joined the New Jersey Devils in June 2019.

Beyond the rink, Subban’s star continued to rise. He graced the cover of EA’s NHL 19, a milestone in the gaming world. His prowess extended to international competition, winning a gold medal representing Canada at the 2014 Sochi Olympics. As a global ambassador for prominent sport and lifestyle brands such as Adidas, Bridgestone, Red Bull, and Wheels Up, Subban’s influence transcended the ice. He further diversified his endeavors by partnering with NBC to produce “The P.K. Project,” a groundbreaking television special and digital docu-series — a historic partnership that marked the inaugural collaboration between an active player and NBC Sports.

Subban’s dedication to philanthropy also shone brightly. The P.K. Subban Foundation, founded in 2014, reflects his unwavering commitment to supporting families affected by illness. His extraordinary $10 million donation to the Montreal Children’s Hospital stands as the largest ever by a Canadian athlete, resulting in the naming of the hospital’s atrium in his honor. In Nashville, he launched the Blueline Buddies program, where underprivileged youth and Metro Nashville Police Department members attend Predator’s home games, fostering a sense of community and providing a respite from external challenges. Subban’s multifaceted career underscores his dedication to sports, entertainment, and making a positive impact on the world. Subban is involved in several exciting ventures beyond his hockey career. Let’s explore some of them:


Peek Productions, founded by NHL stalwart P.K. Subban, operates as a strategic production entity specializing in the development of original content for television, film, and digital platforms. This enterprise is characterized by a diverse portfolio that encompasses a spectrum of compelling projects, including documentary features and engaging web series. Subban’s dedicated involvement within the company underscores a commitment to delivering high-quality content and fostering a strong presence across various media outlets. In 2019, Ugly Duck Productions (a trademark of PeeK Productions) partnered with NBC Sports for a television special and original digital series called The P.K Project, which ran in conjunction with the NHL’s All-Star Weekend in San Jose. This marked the first time NBC Sports partnered with an active player and was the first deal for Subban’s production company, PeeK Productions.


Subban embarked on the journey of introducing “Subban Supply Co,” a distinctive apparel label conceived to eloquently convey his unique fashion sensibilities to the world. His clothing brand offers a blend of style and substance, catering to diverse tastes.


P.K. Subban has astutely established his own marketing enterprise, known as P.K.S.S. This venture not only reflects his entrepreneurial prowess but also underscores his commitment to harnessing the power of strategic branding and marketing in the world of sports and entertainment. Through P.K.S.S., Subban masterfully navigates the intricate landscape of promotional endeavors, further solidifying his influence and legacy both on and off the field.


In 2020, alongside a stsr-studded group of investors, P.K. Subban took on the role of an investor with Angel City FC, demonstrating his strategic acumen in the realm of professional sports and women’s soccer. This alliance not only showcases Subban’s commitment to advancing the growth of women’s sports but also underscores his dedication to empowering athletes and fostering inclusivity within the world of soccer. His involvement in Angel City FC signifies a harmonious blend of athletic excellence and visionary investment, adding a new dimension to his impressive portfolio of endeavors.  Angel City sold $6 million in merchandise in 2022 to lead the league. The club’s revenue accounted for 38.75% of the NWSL’s total revenue on the year. As at 2023, Angel City FC was valued at $180 million.


A striking facet of Subban’s financial portfolio lies in his remarkable real estate investments. He takes pride in being the proprietor of numerous opulent estates, strategically situated in both Canada and the United States, notably including a magnificent mansion owned by him and his former girlfriend, Lindsey Vonn. This home was nestled in the prestigious locale of Beverly Hills with four-bedrooms, six-bathrooms with the residence spanning 5,564 square feet and featuring tall ceilings, an open floor plan, and picturesque canyon views. The outdoor area boasts a pool, spa, fire pit, and an outdoor kitchen. The house was listed for $7.175 million after the couple ended their relationship. Also, Back in 2016, Subban’s owned a $1.4-million downtown Montreal condo located at 1227 Sherbrooke Street West. This luxurious abode included 3 bedrooms, marble bathrooms, and even had some of Subban’s signature fur coats and fedoras hanging in the closet. 

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