Home » Field goals to financial goals: Five ways Tony Gonzalez builds wealth post-NFL

Field goals to financial goals: Five ways Tony Gonzalez builds wealth post-NFL

Delve into how the NFL legend transitions into a successful entrepreneur with multiple income streams, including fitness apps, real estate, and more

by Motoni Olodun

Tony Gonzalez, born on Feb. 27, 1976, is an American former football tight end who played in the National Football League (NFL) for 17 seasons. He is regarded as one of the greatest tight ends of all time, with the NFL’s all-time leader in receiving yards and receptions by a tight end. Numerous feats marked Gonzalez’s career in the NFL. He played 17 seasons for the Chiefs and Falcons, had 1,325 catches for 15,127 yards, and scored 111 touchdowns. He was selected to play in 14 Pro Bowls and was inducted into the Hall of Fame in 2019. His career earnings during his 17-year NFL career were $72,677,935, according to Sportskeeda.

While playing for the Chiefs, Gonzalez co-founded Extreme Clean 88, a commercial cleaning service in Kansas City. This was the start of his entrepreneurial journey. After retiring from the NFL, he continued to explore business opportunities. After retiring from the NFL, Gonzalez has diversified his income through broadcasting, entrepreneurship, and investments.

 Here we will look into his entrepreneurial ventures and how he makes his money besides sports. 


This commercial cleaning service in Kansas City was Gonzalez’s first venture into entrepreneurship. The company provides services to buildings and dwellings, and it operates on a contract basis. The company’s success can be attributed to the dedication and skills that Gonzalez learned during his NFL career.


This is a nutritional supplement company co-founded by Gonzalez. The company’s mission is to provide all-natural supplements that support the nutritional needs of athletes and fitness enthusiasts. APS offers a range of products, including protein powders, super-antioxidant supplements, and advanced sports formulas designed to aid in recovery after workouts. they are trusted by major league sports organizations and over 100 professional athletes worldwide.

The company’s product line includes COMPLETE 100% Veggie Protein, COMPLETE 100% Grass Fed Whey Protein, COMPLETE Immune-D+, RECOVERY, and COMPLETE Relief. According to the company, Each product is designed with a specific purpose: providing protein for muscle growth and recovery, boosting the immune system with super-antioxidants, or aiding in pain relief. 


FitStar is a fitness app co-founded by Gonzalez. The app, FitStar: Tony Gonzalez, was designed to turn Apple’s tablet into a personal trainer. It creates customized workout routines on your iPad, pieced together from 80 different exercises that Gonzalez guides users through. FitStar was founded in 2012 and had raised a total of $5 million in two rounds of funding by 2013. The company secured $4 million in a Series-A funding round led by Trinity Ventures. Early investors such as Google Ventures also participated in this round. The funding was used to grow the FitStar team, build their platform, and accelerate their product roadmap. The app gained popularity quickly, reaching users in 145 countries just two weeks after its launch.

In 2015, FitStar was acquired by Fitbit for $17.8 million. This acquisition allowed FitStar to further expand its reach and continue its mission of inspiring people to live healthier lives.


Gonzalez has invested in GoodLeap. In December 2022, GoodLeap formed an advisory council made up of celebrities and business veterans, including Gonzalez. The exact details of his investment and specific role in GoodLeap are not publicly available.

GoodLeap, formerly known as Paramount Equity Mortgage and Loanpal, is a fintech company that provides financing options for the residential solar energy industry. The company has attracted significant investment from various sources and has raised over $1 billion in funding between January and October 2021. It’s focused on technology innovation and expanding into the $430 billion annual market for sustainable home upgrades.


Gonzalez has authored and translated several books. His most notable work is “The All-Pro Diet: Lose Fat, Build Muscle, and Live Like a Champion” which provides insights into his diet and fitness regimen. 

He has also made significant investments in real estate. He sold his 13,000-square-foot Beverly Hills mansion for $21 million in June 2021. His real estate portfolio includes both personal residences and investment properties. 

Upon retiring from the NFL, Gonzalez became a football analyst for the NFL on Prime Video. His insights and experience have made him a valuable addition to the broadcasting team, and another source of income.

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