Home » From OutKast to Outclass: Andre 3000’s quadruple business

From OutKast to Outclass: Andre 3000’s quadruple business

Andre 3000: OutKast star turned business tycoon

by Oluwatosin Racheal Alabi

André 3000, born in 1975, is a native of Atlanta, Georgia, who embarked on his musical journey alongside his partner, Antwan “Big Boi” Patton, initially performing as “2 Shades Deep.” However, their true musical identity emerged when they formed the legendary hip-hop duo OutKast. Their breakthrough came in 1993 with the release of “Players’ Ball,” a track that originally served as a Christmas song but managed to dominate the rap charts for a remarkable six weeks. As the decade drew to a close, OutKast’s prominence soared to new heights with their iconic hit “Hey Ya!” The song’s enduring appeal earned it a spot among Rolling Stone’s prestigious list of the top 500 songs, while the duo’s journey was punctuated by six Grammy Awards.

Beyond the realm of music, André 3000 ventured into the world of acting, gracing both the silver screen and television. One of his notable portrayals was that of the legendary Jimi Hendrix in the 2014 biopic “All Is by My Side,” showcasing his versatility as an artist. He has also appeared in several films and TV shows, such as “Four Brothers,” “Be Cool,” “The Shield,” and “American Crime.” With a multifaceted career that spans music, acting, and artistic exploration, André 3000 continues to leave an indelible mark on the entertainment industry. Andre 3000 has proven to be not just an entertainer but also, a good entrepreneur, drawing inspiration from normal sources. Andre 3000 is more than just a rapper. He is a visionary artist, a versatile actor, and a savvy entrepreneur who has built a legacy of excellence and innovation in various fields.

With a net worth of $35 million, Andre 3000 is one of the richest and most influential figures in the entertainment and business world. He is a true Renaissance man who has mastered multiple disciplines and continues to explore new horizons. He is an inspiration to aspiring artists, entrepreneurs, and leaders who want to follow their passion and make a positive impact. Andre 3000 is a living legend who deserves to be celebrated and admired.

Here are the four Andre 3000’s successful business ventures;


In the year 2008, Andre 3000, under his given name Benjamin, ventured into the realm of fashion by introducing his very own clothing label, elegantly named “Benjamin Bixby”. This distinctive venture was artfully inspired by the milieu of college football as it thrived in the mid-1930s, adding a vintage and nostalgic charm to the brand’s ethos. The line featured vintage-style garments, such as letterman jackets, cardigans, trousers, and hats, with a modern twist, such as bright colors, graphic prints, and quirky details. The line was influenced by Andre 3000’s love of history, sports, and travel, and reflected his artistic personality and passion. The line was well-received by critics and celebrities, such as Jay-Z, Kanye West, and Will Smith, who wore the clothes and praised Andre 3000’s creativity and craftsmanship.


In 2017, a collaboration between Andre 3000 and Tretorn, a Swedish footwear brand, epitomized the fusion of artistic brilliance and classic craftsmanship. Andre 3000 had a personal connection with the brand, as he used to wear Tretorn sneakers as a kid. He wanted to pay homage to his childhood memories and also add his flair to the shoes. It yielded a limited-edition sneaker collection marked by audacious colors, captivating patterns, and avant-garde aesthetics while retaining Tretorn’s timeless shoe silhouettes. These sneakers garnered widespread acclaim in fashion and streetwear circles, highlighting the seamless interplay between music and fashion. Andre 3000’s involvement served as a testament to his influence as a multifaceted artist and tastemaker, transcending the boundaries of music into the realm of style and culture.


In 2019, Andre Benjamin acquired a Venice estate, shrouded in mystery for $3.6 million. The spacious four-bedroom, four-bath sanctuary covers 2,417 square feet, with an additional 5,280-square-foot structure discreetly hidden behind black metal gates. Nestled in Venice’s celebrity-favored neighborhood, it boasts famous neighbors like Margot Robbie, Mike D, Cody Ko, and Lil Dicky. Besides this magnific monument, Andre Benjamin has invested in other smaller as well as stellar properties around the United States, prized for their commercial value


Andre 3000 is also a sought-after speaker who has shared his insights and experiences at various events and platforms, such as the Savannah College of Art and Design, the New York Public Library, and the Tribeca Film Festival, among others. Andre 3000 is also a seasoned speaker as he is a soulful singer, an adept actor, and a a right-on rapper. He is listed on the AAE (All American Entertainment) website on the roster of speakers, a master’s craft, the returns of which aggregate to substantial amounts, contributing significantly to his overall wealth.

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