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Derek Jeter: A legacy beyond the diamond

Beyond the baseball field to entrepreneurial greatness

by Oluwatosin Racheal Alabi

A Storied Baseball Career
Derek Jeter’s 20-year baseball career culminated in 2014, securing his status as a legendary figure in the sport. In 2020, his induction into the Baseball Hall of Fame recognized his significant contributions and achievements in baseball.

Transition to Business and Philanthropy
Post-retirement, Jeter has successfully transitioned to a business and philanthropic leader. As the Miami Marlins’ CEO and part-owner from 2017 to 2022, he played a pivotal role in team operations and promoting diversity. His media ventures, such as The Players’ Tribune and Jeter Publishing, offer deep insights into athletes’ lives. Additionally, his Turn 2 Foundation, with more than $34 million in grants, emphasizes his commitment to social good.

Derek Jeter’s Entrepreneurial Ventures

  1. The Players’ Tribune: Founded in 2014, this online platform allows athletes to share their stories directly with fans.
  2. Arena Club: Co-founded by Jeter, Arena Club modernizes the collectibles market with automated grading and blockchain-recorded transactions.
  3. Frigo RevolutionWear: Jeter holds a stake in this luxury brand specializing in high-end men’s undergarments.
  4. Jeter Publishing: In collaboration with Simon & Schuster, this venture offers a range of books reflecting Jeter’s foundation’s values: goal setting, courage, and leadership.
  5. Greatness Wins: Jeter, alongside Chris Riccobono and Misty Copeland, launched this athletic apparel brand, aiming to become a leading name in the industry.

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