Ludacris rolled out in 1998 on top-notch producer Timbaland’s Fat Rabbit single, and since that jolly jingle, he has been a fat rabbit in the rap ranches.
Originating from Champaign, Illinois, he took to the streets of Atlanta, Georgia, with a mic from the tender age of nine. The name “Ludacris” — a clever twist on ‘ludicrous’ merged with his birth name — soon became a symbol of his audacious talent. From his early days spinning records to charting Billboard hits, Ludacris transformed from a DJ to a certified rap mogul. But beyond the bass and beats, this multi-talented artiste has diversified into a range of ventures: cinema, philanthropy, and entrepreneurship. With notable roles in blockbuster hits like the Fast and the Furious series, establishing the benevolent Ludacris Foundation, and being recently immortalized with a star on the Hollywood Walk of Fame in 2023, Ludacris’ impact reverberates beyond just music.
In this feature, we’ll explore four companies he owns, showcasing yet another facet of his remarkable journey.
- Disturbing Tha Peace RecordsÂ
The record label originated as an independent entity, specifically designed to be a platform for artists from the “Dirty South.” Notably, it was a refuge for Ludacris, who struggled to secure a deal with major record labels at that time. It offers comprehensive services, including A&R guidance, marketing and publicity, promotions, innovative sponsorship opportunities, tour and performance organization, and sustained artist development. Notable artists under the label’s umbrella include Chingy, Lil Fate, Bobby V, and I-20. - Conjure CognacÂ
Founded in 2009, Conjure is a collaboration between Ludacris and famed cognac house Birkedal Hartmann, a producer of award-winning spirits since 1887. - Chicken + BeerÂ
In 2016, as a partnership with Jackmont Hospitality, Ludacris opened Chicken + Beer, a restaurant named after his 2003 studio album. - Karma’s World EntertainmentÂ
Karma’s World Entertainment, named in honor of Ludacris’ eldest daughter, Karma, is his production venture that champions values like dignity, self-worth, innovation, and leadership through its educational offerings. This platform gave rise to the widely acclaimed animated series “Karma’s World,” a musical comedy available for streaming.
