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4 businesses owned by Lizzo

by Feyisayo Ajayi

Lizzo is a Big Grrrl! And she does not feel small about it.

Born Melissa Viviane Jefferson but best known by her stage moniker, Lizzo stands tall as a vibrant testament to the boundless potential one possesses when self-acceptance paves one’s path. From her early days in Houston, where the embers of her musical passion were ignited, to her triumphant ascents on global charts, Lizzo’s journey has been nothing short of extraordinary. This multi-award-winning powerhouse is not just a rapper, singer, and songwriter but has also successfully forayed into acting and entrepreneurship. With a net worth in the eight figures, Lizzo’s business endeavors are just as captivating as her chart-topping hits. 

Dive into the world of this Big Grrrl and discover the four companies she proudly owns, blending her entrepreneurial spirit with the same fervor she brings to the stage.

  • B.G.S.W. Record Label 
    B.G.S.W. is Lizzo’s record label on which she released her second studio album, “Big Grrrl in a Small World,” in 2015.
  • Big Grrrl Touring Inc.
    Lizzo formed Big Grrrl Touring Inc. to manage her tour schedules and produce and control content.
  • Yitty 
    Yitty is Lizzo’s shapewear brand, launched in 2022 in partnership with Fabletics. The colorful brand offers affordable bras, leggings, bodysuits, and loungewear in sizes 6X to X.S. The company reportedly generated more than $1 million in sales on its launch day.
  • Hydrow 
    In 2021, Lizzo invested in Hydrow, a maker of at-home rowing machines.

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