John Legend’s mellifluous voice and deft skill on the piano have cemented his status as a multi-award-winning artist of his generation.
As the first African-American male to clinch the revered EGOT status, he stands out in a league of 18 globally recognized artists. His accolades include twelve Grammys, two Emmys, an Academy Award, a Tony, and a Golden Globe. Further showcasing his versatility, Legend was a judge on NBC’s “The Voice,” earning a noteworthy $13 million per season.
Equally prominent in his philanthropic ventures, Legend, in partnership with New Profit, initiated Unlocked Futures in 2017 to assist previously incarcerated entrepreneurs in reintegrating into society.
His business acumen extends to real estate and investments in startups like Walker & Company and Thrive Market. Additionally, he has endorsed various brands such as Walgreens, VRBO, and Google.
Join Billionaires.Africa as we look at five companies owned by the King of Modern Soul.
Get Lifted Film Co. is a multimedia company creating content across film, television, documentaries, and books. It was founded in 2013 by Emmy and Tony Award-winning producer Mike Jackson, EGOT recipient and award-winning producer John Legend, and Emmy Award-winner and CEO of the management, media, and social impact company Friends At Work, Ty Stiklorius. Get Lifted Books, Legend’s publishing imprint, which has published “Rosewater,” by Liv Little, and, “Black Love Letters,” with a foreword written by Legend, is an extension of Get Lifted Film Co.
Legend co-founded Bungalow Clothing in 2013, along with Rob Wright, Jonathan Snyder, and Meital Bronstein. The company provides high-tech personal styling services for women who like the convenience of e-commerce and only sometimes have time to shop in retail stores.
3. Loved01
Founded by Legend in partnership with dermatologist Dr. Naana Boakye in February 2023, Loved01 is a personal care brand on a mission to democratize skincare by providing elevated, unisex skin and body products for melanin-rich skin at an affordable price point. The collection includes face and body wash, face and body moisturizer, an exfoliating cleanser, shave cream, toning mist, and face and body oil.Â
Legend and a group of reputable media technologists and futurists in 2018 founded our Happy Company. The company’s first mobile application, OurSong, is a consumer social NFT platform that allows users to quickly discover, create, and trade NFTs while building social followings and digital communities.Â
5. Legend Vineyard Exclusive (LVE)
In 2015, Legend created his wine label LVE: Legend Vineyard Exclusive, in collaboration with Napa-based Raymond Vineyards.
