Cardi B, born Belcalis Marlenis Almánzar Cephus, is a Grammy-winning rapper and songwriter who’s taken the global music and entertainment scene by storm.
She’s a record-breaker, boasting an impressive collection of awards, including Grammys, Billboard Music Awards, Guinness World Records, American Music Awards, MTV Video Music Awards, BET Awards, and BET Hip Hop Awards.
Cardi B’s journey to stardom began on the VH1 reality show “Love & Hip Hop: New York,” where her charisma and unique style shone. Her 2018 debut album, “Invasion of Privacy,” skyrocketed, making her the top female rap artist of the 2010s and the first female solo artist to win the Grammy for Best Rap Album.
With chart-toppers like “Bodak Yellow” and “I Like It,” she became the first solo female rapper this century to top the Hot 100. She’s scored multiple diamond-certified songs, including a collaboration with Maroon 5. Forbes recognizes her as one of the most influential female rappers ever.
As a multi-talented artist with diamond-certified hits, she’s sold more than 100 million units in the United States alone. Time magazine named her one of the world’s 100 most influential people, and Billboard crowned her Woman of the Year in 2020.
In 2022, Cardi B stepped into the role of creative director at Playboy magazine. Her success keeps pushing boundaries in the music industry, and she’s become a savvy businesswoman through strategic investments and personal ventures.
Billionaires.Africa has identified and cataloged several companies and holdings owned by Cardi B.
Here’s a glimpse into some of these ventures:
- Bardi Beauty
In 2021, Cardi B ventured into the multi-billion dollar beauty industry with the launch of ‘Bardi Beauty’. This groundbreaking brand, featuring a range of products including nail enamel, fragrances, skincare, and hair care, exemplifies Cardi’s commitment to beauty and self-expression.
- Whipshots
Cardi B, serving as both an equity partner and creative director at Starco Brands, unveiled a delectable surprise in 2021: “Whipshots.” This non-dairy, vodka-infused whipped cream serves as the perfect garnish for cocktails and desserts, adding a touch of fun and extravagance to celebratory occasions. Its non-perishable nature makes it a convenient addition to any bar. - Kulture Wave Beauty
Kulture Wave Beauty (KWB), a beauty product line launched in partnership with Africa’s Delight Cosmeceutical Labs, carries the names of her children, Kulture and Wave. KWB focuses on enhancing the natural beauty of all skin types, offering skincare and feminine hygiene products, and is backed by scientific and dermatological expertise.
- Washpoppin Inc.
Founded on Aug. 27, 2014, Washpoppin Inc. stands as a testament to Cardi B’s early entrepreneurial endeavors in the cosmetics industry. It’s a part of her journey that showcases her commitment to beauty and self-expression.
- Cardi B’s real estate portfolio
Beyond her ventures in the beauty and lifestyle industries, Cardi B has diversified her investments into real estate. She acquired significant properties, including a nine-bedroom home in Tenafly, New Jersey, a mansion for her mother in New Jersey, a six-bedroom mansion in the Dominican Republic, and a mansion in Buckhead, Atlanta, Georgia. These investments follow her successful foray into short-term home rentals in the Caribbean, showcasing her business acumen beyond the entertainment world.
