Onika Tanya Maraj-Petty, known as Nicki Minaj, reigns supreme in the global music realm. As the “Queen of Rap,” she’s known for her unmatched versatility, dynamic rapping skills, intriguing alter egos, and worldwide impact on the music industry.
Her journey began with three remarkable mixtapes from 2007 to 2009, but the smashing success of her 2010 debut album, “Pink Friday,” propelled her to stardom.
Minaj is among the best-selling artists, selling over 100 million records globally. She’s the leading female rapper of the 2010s and one of the all-time greats, boasting 22 top 10 singles, including six solo hits.
Accolades follow her, with eight American Music Awards, five MTV Video Music Awards, twelve BET Awards, four Billboard Music Awards, a Brit Award, three Guinness World Records, and ten Grammy nominations under her belt.
Beyond music, Minaj’s financial acumen shines. She’s invested her earnings in ventures, businesses, and brands, reaping millions in profits.
Her opinions, social media presence, and devoted fanbase continually attract media attention, solidifying her status as a pivotal figure in entertainment.
Billionaires.Africa has catalogued Minaj’s numerous ventures.
Here’s a glimpse into some of them:
- Tidal
Tidal, the innovative Norwegian-American music streaming service, burst onto the scene in 2014 under the auspices of Swedish public company Aspiro. Today, Tidal’s majority ownership is vested in Block, Inc., the American payment processing company co-founded by Jack Dorsey and Jim McKelvey. A standout moment in Tidal’s history occurred in March 2015 when Minaj, among other distinguished music artists, became a co-owner, solidifying her influence in the music industry.
- Pink
Friday Entertainment Pink Friday Entertainment, an American record label with a primary focus on hip-hop and urban music, operates under the ownership of Universal Music Group. Originally founded as Chicken Records, the label underwent a transformation under Australian CEO ownership in March 2016. It emerged as the new home for Minaj following her label issues with Cash Money Records. Subsequently, Minaj acquired ownership and rebranded it as Pink Friday Entertainment. Today, the label is jointly run by Minaj and Parker Ighile, showcasing a roster of acclaimed artists including Drake, Ariana Grande, Tinashe, Big Sean, and CupcakKe. Additionally, Minaj’s fragrance line, “Pink Friday,” garnered three nominations at the 2013 FiFi Awards.
- Nicki Minaj Collection
In October 2013, Minaj unveiled her lifestyle brand, the Nicki Minaj Collection. This comprehensive brand encompasses a wide range of apparel, accessories, and housewares, all meticulously designed and developed by Minaj herself. In collaboration with K-Mart Lifestyle Brand, and endorsed by K-Mart and ShopYourWay, Minaj’s collection showcases her unique style, creative talent, and expressive personality. The brand continues to thrive as a testament to her distinctive vision.
4. Sears Holdings
Minaj initiated a groundbreaking partnership with Sears Holdings in 2013 to launch a multifaceted lifestyle brand spanning various departments. This brand, which encompasses apparel, accessories, and housewares, was conceived in collaboration with Kmart and ShopYourWay.com. Minaj’s involvement ensured that the collection authentically reflected her singular style, creative flair, and expressive persona, resulting in a truly unique and captivating retail experience.
5. MAC Cosmetics
Minaj ventured into the realm of beauty by collaborating with the cosmetics giant, MAC Cosmetics. Together, they introduced an exclusive line featuring two iconic lipsticks, “Nicki’s Nude” and “The Pinkprint.” This partnership showcases Minaj’s influence not only in music but also in the world of fashion and cosmetics, bringing her signature style to a wider audience.
