Pioneer of West Coast Rap and hip hop honcho Calvin Cordozar Broadus Jr., most popularly known by his stage name, Snoop Dogg, is one of black America’s brightest stars.
His auspicious entry into the hip-hop scene in 1991, when hip-hop legend and master producer, Dr. Dre discovered him, was the genesis of his steady ascent toward greater heights. Since then, he has gone from selling millions of records to purchasing a record company worth millions of dollars.
An ardent user and fervent advocate of the usage of cannabis, especially for its therapeutic qualities, Snoop Dogg, who is also an especially sapient businessman, has built a multi-million dollar empire by building businesses in everything from alcoholic beverages and breakfast cereals to movies, pet foods and of course, cannabis products.
Join Billionaires.Africa as we delve into ten of the most prominent companies owned by Snoop Dogg.
Snoop founded Broadus Foods in 2022. Broadus Foods is a company specializing in producing and distributing food products. Broadus Foods produces breakfast products under the Mama Snoop and Snoop Cereal brands and donates a portion of each sale to charities that address homelessness and food insecurity.
Digital Dogg Gaming and Association Company
Snoop owns a gaming and animation company called Digital Dogg. He recently unveiled a mobile game, “Snoop Dogg’s Rap Empire.”
Snoop recently acquired the brand name rights to Death Row Records. Death Row Records was founded in 1991 by Suge Knight, the D.O.C., Dr. Dre, and Dick Griffey. This platform was used to release famous albums like Dr. Dre’s The Chronic and even Snoop Doggy Dogg’s Doggystyle. Other notable acts signed to the label were Tupac Shakur, Lady of Rage, Daz, Kurupt, and Nate Dogg.Â
Inspired by his love for gin and juice, INDOGGO, a play on the word “Indigo,” is a flavoured gin brand created by Snoop Dogg in 2020 in partnership with Keenan Towns and Marc Weisberg of Trusted Spirits and Prestige Beverage Group. The gin has seven premium botanicals and is gluten-free, sugar-free, low-calorie, and vegan-friendly.
Leafs By Snoop is a cannabis brand produced by Canopy Growth Corporation and owned by Snoop Dogg. Debuting in 2015 in Denver, Colorado, Leafs By Snoop offers four Indica dominant strains (Bananas, Northern Lights, Moonbeam, Cali Kush), three sativa dominant strains (Lemon Pie, Blueberry Dream, Tangerine Man), and one high-CBD strain (3D CBD). Leafs By Snoop also offers edibles like fruit chews, gummies, peanut butter gems, chocolate bars and drops.
Snoopify App
In 2013, Snoop Dogg launched the Snoopify app, which allowed users to create artwork and stickers on their photos inspired by his brand. Within a week of its release, the app quickly became popular, with over one million downloads.
Snoopadelic Films was founded by Snoop Dogg in 2005, formerly known as Doggfather Ent. It specializes in creating and distributing films centred on Snoop Dogg’s music and culture. Amongst other notable works, Snoopadelic Films also produced The Doggumentary (2002) and Death Row: The Lost Sessions Vol. 1 (2009).
According to Techcrunch, Casa Verde Capital raised $100 Million for its second round investment in 2020. Snoop Dogg co-founded Casa Verde Capital in 2015. The company is one of the first venture firms to focus on the cannabis industry. Casa Verde Capital invests in seed and growth-stage companies that provide ancillary services to the cannabis sector, such as e-commerce, technology, ag-tech., media and health and wellness.
Alongside media entrepreneur Ted Chung, Snoop Dogg launched the cannabis-focused digital media platform Merry Jane in 2015. In partnership with TSUMo Snacks, Snoop has also included marijuana-infused snacks in their catalog.
Snoop Doggie Doggs is Snoop Dogg’s pet product company. The company provides extensive regal pet products, including harnesses, food bowls, and other dog necessities. He started this business in 2006, which has been widely popular and successful.
