Home » America’s seventh-richest Black woman Emma Grede’s Good American launches first-ever store in LA

America’s seventh-richest Black woman Emma Grede’s Good American launches first-ever store in LA

by Feyisayo Ajayi
Emma Grede

Good American, the premium apparel brand co-founded by America’s seventh-richest Black woman, Emma Grede and Khloe Kardashian, has taken a significant step in its quest for retail dominance by opening its inaugural retail store at the Westfield Century City Mall.

The move marks a milestone achievement for the brand, which has been at the forefront of promoting body positivity and inclusivity since its establishment in 2016.

The grand opening of Good American’s flagship store over the weekend saw Grede and Kardashian cutting the ribbon, symbolizing the brand’s dedication to revolutionizing the conventional retail model.

Situated on the second level of the renowned Westfield Century City Mall, the store offers a fully inclusive line of denim, ready-to-wear styles, swimwear, and shoes, catering to a diverse customer base.

Under Grede, who currently ranks as America’s seventh-richest Black woman, Good American’s foray into brick-and-mortar retail highlights its commitment to transforming the retail landscape and delivering an all-encompassing shopping experience.

With the opening of the flagship store, the brand is set to revolutionize the industry by prioritizing inclusivity and empowering women to embrace their unique beauty

With this strategic move, Good American aims to create a welcoming and empowering environment for women of all body shapes and sizes. The brand’s commitment to embracing and celebrating female strength is exemplified through its comprehensive range of products that redefine comfort and support as the universal standard.

The Westfield Century City Mall, home to 175 stores, provides an ideal location for Good American’s flagship store. The strategic placement within the mall is expected to attract a diverse clientele and amplify the brand’s visibility in the retail market.

Emma Grede’s leadership in this bold venture further solidifies her position as not only one of the richest Black businesswomen in the world but as a prominent figure in the retail industry. As Good American expands its body positivity and inclusivity involvement, Grede remains at the forefront of driving its mission and values.

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