Home » Serena Williams scores big off-court rakes in $45.3 million in 2022

Serena Williams scores big off-court rakes in $45.3 million in 2022

by Feyisayo Ajayi
Serena Williams

In an illustrious career spanning over two decades, tennis icon Serena Williams has once again cemented her status as one of the world’s highest-paid athletes.

Securing the 49th spot on Forbes’ coveted list for 2023, Williams amassed an estimated $45.3 million through lucrative endorsement deals with renowned brands such as Nike, Lincoln, and Michelob Ultra.

However, this may mark her final inclusion on the list as she prioritizes her growing family and ventures beyond the tennis court.

Williams’ appearance on the list comes as no surprise given her consistent presence over the years.

With a staggering $470 million in earnings since turning professional in 1995, she has been a trailblazer both in terms of her on-court achievements and her financial success.

As she looks to the future, Williams is shifting her focus toward private equity investments.

Through her venture capital firm, Serena Ventures, she has made headlines by securing a remarkable $111 million from investors and building a diverse portfolio of 60 firms.

Impressively, 78 percent of these investments are in companies founded by people of color or women, showcasing Williams’ commitment to empowering underrepresented communities. 

In addition to her entrepreneurial endeavors, Williams has recently taken on a new role as a senior advisor at Consello Group, a leading business consulting firm.

Joining the ranks of esteemed athletes such as Tom Brady and Pau Gasol, Williams will lend her expertise to provide financial services, including M&A advising, investment banking, and digital assets’ management, to the firm’s clientele.

With a net worth of $260 million, Williams stands as one of America’s richest Black women. Her remarkable achievements, both on and off the tennis court, continue to inspire generations.

As she embarks on this new chapter of her professional life, Williams’ enduring legacy is set to shape the sports and business landscapes for years to come.

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