Kevin Hart, the renowned African-American comedian and entrepreneur, has recently inked a new multiyear agreement with SiriusXM via his entertainment firm, Hartbeat, marking an exciting new chapter in their partnership.
“I am so excited to be able to continue working with my SiriusXM family and grow our audience through our existing IP as well as the expansion of ‘Gold Minds’ and the additions of Punkie, Diallo, and Blake,” Hart said in a statement announcing the new deal.
“SiriusXM has been a valued relationship of mine and Hartbeat’s for some time and the fact that we were able to launch ‘Gold Minds’ and now expand the program to include the brightest, boldest, and most impactful voices of our time blows my mind,” he added.
What Scott Greenstein, SiriusXM’s president and chief content officer, is saying
The new multiyear agreement between Hartbeat and SiriusXM represents a continuation of a long-standing partnership between the two companies.
The partnership first began in 2017 when Hart signed a deal with the satellite radio and podcast company, leading to the launch of Laugh Out Loud, a digital comedy network formed in collaboration with Lionsgate, a leading Canadian-American entertainment firm.
While commenting on the new deal, Scott Greenstein, SiriusXM’s president and chief content officer, said the company is excited to remain Hart’s audio home as he continues to expand his comedy brand and “listenership.”
He added that over the past five years, Hart has become a cornerstone of SiriusXM’s comedy programming, and he is absolutely thrilled to deepen its relationship with Hart and the whole Hartbeat team.
What to expect from Kevin Hart’s new multiyear agreement with SiriusXM
As part of the new deal, Hartbeat will remain responsible for curating content for Hart’s Laugh Out Loud Radio (SiriusXM channel 96), which will serve as the exclusive platform for all of Hartbeat’s audio programs and podcasts.
Additionally, the latest season of the podcast, which premiered yesterday, boasts a fresh focus and a star-studded lineup of celebrity guests, including Ryan Coogler, Anderson Cooper, Jason Bateman, Neil Burger, Daymond John, Method Man, Stephen A. Smith, Lena Waithe, and more.
Meanwhile, Laugh Out Loud Radio will feature new shows hosted by Punkie Johnson, Diallo Riddle, and Blake “LUXXURY” Robin and will exclusively debut a previously unreleased stand-up album from the late comedy icon Bernie Mac.
Kevin Hart diversifies business empire with launch of plant-based fast-food chain
In the previous year, Hart introduced his new restaurant, Hart House, in Los Angeles. The plant-based eatery offers an affordable fast-food menu featuring burgers, sandwiches, and fries that are 100-percent plant-based, catering to the general public’s needs.
While not a vegan himself, Hart has acknowledged the benefits of a plant-based diet and conceived the idea for the restaurant during the COVID-19 pandemic.
The launch of Hart House marks a significant step toward his goal of diversifying his business empire and expanding his entertainment industry ventures.
Looking ahead, Hart House aims to bring its quick-service restaurant concept to New York City, aiming to disrupt the fast-food industry in the process.
