Nairobi-based tech tycoon Kamal Budhabatti’s ride-hailing company, Little, has officially launched its services in Ghana.
Little, a Kenyan technology startup, offers unique features such as delivery services and quality cars, as well as the option for customers to request specific drivers.
Its launch in Ghana also includes a dedicated transport management portal for companies and Ghanaian users, with a focus on the corporate sector and an emphasis on safety.
During the launch, Budhabatti highlighted the company’s commitment to customer safety and the superiority of their drivers and cars.
Director of Little Ghana Paul Jacquaye also noted that the launch of the service would help reduce unemployment in the country by providing more job opportunities for Ghanaian youths.
Little’s entry into the Ghanaian market is expected to be met with fierce competition from established ride-hailing services, but the company believes it has a competitive advantage with its unique features and focus on the corporate sector. Its emphasis on safety, quality cars, and drivers, and delivery services sets it apart from other options in the market.
In addition to providing more job opportunities for Ghanaian youths, Little is also expected to raise the standard for ride-hailing services in the country. The company has plans to ensure that the ride-hailing service becomes a “very effective tool for mobility,” according to Jacquaye.
Little has previously expanded to Uganda, Tanzania, Zambia, and Ethiopia, and recently announced its new partners, including Foodplus, Carrefour, Naivas, BeyondDeals, and Bulkbox.
The company has also announced plans to sell up to 25 percent of its outstanding shares over the next three years, as well as a $6 million plan to construct an office complex.
Budhabatti, who co-founded Little with telecom giant Safaricom in 2016, has played a key role in the company’s expansion efforts. Under his leadership, Little has launched several strategic development plans, including the recent launch in Ghana and the start of operations in Senegal.
Overall, Little’s launch in Ghana is expected to be a major milestone for the company and bring a new level of competition to the ride-hailing industry in the country.
Budhabatti and his team are confident that their unique features and focus on safety and quality will enable them to succeed in this new market.
