OneOrder, a Cairo-based logistics startup led by Egyptian restaurateur Tamer Amer, has secured $3 million from investors in its recently completed seed funding round as it moves to scale various aspects of its operations in line with its strategic expansion plans.
The recently completed $3-million seed funding round brought the total funding secured by the Egypt-based B2B marketplace that connects restaurants to suppliers to $10.5 million.
Nclude, an investment firm that focuses on fintech innovation and financial inclusion, and A15, an entrepreneurial company that invests in digital products and technology brands, led the funding round, which will be essential in achieving the startup’s strategic expansion plans.
The capital injection, according to a statement released by the Egyptian startup, will be used to strengthen its operations in Egypt and the MENA region as it continues to expand its warehouse footprint to capture more market share.
As it prepares to raise the quality of its product offerings and increase the size of its network of warehouses throughout Egypt and the MENA region, the funding will also go toward its proprietary technology.
Amer, the founder of two restaurant chains — Fuego Sushi and Longhorn Texas BBQ — launched OneOrder in March this year, allowing restaurants to order food supplies through its online platform in a move to address the fragmented supply chain challenges that led to quality issues and price and storage cost increases.
The platform ensures operational efficiency and helps restaurants save money by leveraging OneOrder’s economies of scale. Restaurants that use its platform no longer have to deal with tens of suppliers and can order only what they need for next-day delivery, reducing waste and eliminating the need for warehouses.
Amer stated that OneOrder’s solution has demonstrated that the market is ready for technological advancements while providing more details about the startup’s operations. He also spoke about the startup’s expansion, noting that it is looking into Saudi Arabia and plans to grow in the continent’s south.
