Home » Nigerian serial founder Sim Shagaya’s Konga signs deal with Airtel to expand digital retail in Nigeria

Nigerian serial founder Sim Shagaya’s Konga signs deal with Airtel to expand digital retail in Nigeria

by Omokolade Ajayi

Konga, a Nigerian e-commerce company led by serial entrepreneur Sim Shagaya, has announced a strategic partnership with Airtel Nigeria, one of Nigeria’s leading telecom service providers, as it seeks to expand its presence in the country amid rapid internet adoption.

The recently signed memorandum of understanding between Airtel Nigeria and Konga will play an important role in deepening Nigeria’s digital retail landscape as the companies work to connect more Nigerians to opportunities that will enhance and enrich their lives.

Experts believe the collaboration will allow Airtel Nigeria customers to get the best deals at their fingertips, and delivered to their doorsteps regardless of their location via Konga.

Konga’s CEO Nick Imudia said the partnership with Airtel is consistent with Konga’s aim to expand operations and reach in African markets through strong partnerships that expose great products and services to Nigerian consumers.

“We believe that through this partnership, both companies’ customers will have access to high-quality products and services at unbeatable prices,” he said.

According to Godfrey Efeurhobo, Airtel Nigeria’s chief commercial officer, the partnership with Konga is an important step toward making online and offline offerings more accessible and affordable for everyone.

Konga was founded in 2012 by Shagaya, a 45-year-old Nigerian technopreneur and serial investor who founded Lagos-based e-commerce DealDey in 2011.

One of his startups, uLesson, an African ed-tech startup recently raised $15 million in a Series-B round led by the Chinese multinational tech conglomerate Tencent and four other institutional investors.

The recent agreement between Konga and Airtel Nigeria comes just a few months after the e-commerce company revealed plans to become one of Nigeria’s largest employers.

According to the Shagaya-led group, the ambitious move will provide meaningful employment opportunities for over 500,000 Nigerians and another 500,000 in other African countries by 2025.

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