Adidas eyes new deals after cutting ties with Kanye West; Taylor Swift on radar
More than a year after a high-profile split with Kanye West, Adidas is stepping up its search for new collaborators, signaling a shift in its strategy.
More than a year after a high-profile split with Kanye West, Adidas is stepping up its search for new collaborators, signaling a shift in its strategy.
Despite his setback in 2022, when Adidas severed ties with his Yeezy brand, West remains a top figure among the global Black elite.
Adidas’ adept maneuvering following its separation from West has ensured its resilience, with significant gains in share value and market capitalization.
This marks the first release of the Yeezy sneakers following the termination of Adidas’ collaboration with West in October 2022.
West’s stake in Skims is now worth $200 million, a $40-million increase from its value of $160 million at the start of the year.
Gap’s lawsuit against West and his Yeezy brand focuses on unapproved alterations made to a rental property in Los Angeles.
The impact of the fallout with the West-led brand hit sales in the reported quarter by around $441.56 million.
West is one of the world’s richest Black people.
Before his multi-year deal with Adidas to design the sneaker brand Yeezy was terminated, Kanye West had a net worth of $2 billion.
Adidas executives remain confident despite the underwhelming results.
West’s net worth has declined by $1.6 billion since his split with Adidas.
This follows the termination of its partnership with Kanye West.
Ye’s net worth has declined by $1.6 billion since Adidas severed ties with Yeezy brand.
Four of his bank accounts have allegedly been frozen on a $75-million hold.
Since Adidas severed ties with Ye in October, his net worth has declined by $1.6 billion.
Ye’s $400-million fortune is made up of real estate, cash, a music catalog, and a five-percent stake in Skims.