Rihanna expands beauty empire with launch of Fenty Hair, targeting $107 billion market
The recent announcement follows Rihanna’s recent visit to Shanghai to promote the April launch of Fenty Beauty in mainland China
The recent announcement follows Rihanna’s recent visit to Shanghai to promote the April launch of Fenty Beauty in mainland China
Rihanna’s partnership with Puma has spanned almost a decade, beginning when she joined the German company as creative director in 2014.
Rihanna is not resting on her laurels.
The move comes more than six months after Rihanna filed two applications for “Fenty Hair” with the U.S. Patent and Trademark Office.