Table of Contents
Key Point
- Uncover, led by Sneha Mehta, secures $1.4 million in funding to expand into Ghana, Uganda, and the U.S.
- The investment will fuel Uncover’s tech platform, new products, and market expansion, leveraging data to dominate the African skincare market.
- Uncover aims to revolutionize skincare for melanin-rich skin, with strong investor support and a rapidly growing customer base.
Uncover, a rising skincare startup led by Kenyan entrepreneur Sneha Mehta, has raised $1.4 million in Seed II funding. The round, led by EQ2 Ventures and IgniteXL Ventures, aims to facilitate Uncover’s expansion into Ghana, Uganda, and the United States.
The $1.4 million capital injection will support Uncover’s ambitious growth plans, which include enhancing its technology platform, launching innovative products, entering new markets, and leveraging data to solidify its position as a leading brand for melanin-rich skin.
Strategic endorsement and vision
Patrick Thiriet of EQ2 Ventures praised Uncover co-founders Sneha Mehta and Jade Oyateru for their vision and execution. He believes Uncover has the potential to become a dominant player in the African skincare and beauty market.
Claire Chang of IgniteXL Ventures highlighted Uncover’s data-driven strategy and its highly engaged digital community, foreseeing significant growth in Africa’s beauty and wellness sector.
Empowering women of color
Sneha Mehta, Uncover’s co-founder and CEO, emphasized the company’s commitment to empowering women of color, often underserved by the beauty industry. Uncover’s data-centric solutions and personalized tech platform have been pivotal in its expansion.
Co-founder and COO Jade Oyateru expressed optimism in partnering with investors aligned with Uncover’s mission, anticipating accelerated growth to broaden product lines, elevate technology capabilities, and extend market reach.
Beauty brand, Uncover, taps into Nigeria’s booming market
Since it was founded in 2021, Uncover, under the leadership of Sneha Mehta, has built a dedicated online following of over 200,000 women across Kenya, Nigeria, and the diaspora. The startup has achieved a tenfold revenue increase over the past two years, driven by expansion in Nigeria, the launch of targeted products for melanin-rich skin, and investments in technology.
Employing an omnichannel strategy, Uncover integrates a robust online presence with key retail partnerships to enhance visibility, credibility, and product availability—an essential combination for success in Africa’s dynamic beauty market.
