Little, a Kenyan technology startup and ride-hailing company led by tech entrepreneur Kamal Budhabatti, is set to launch operations in Ghana on Dec. 15 as part of its strategic expansion plans to meet its growth objectives.
According to a Ghana Web report, Little’s Chief Operating Officer Niladri Roy stated that the company’s entry into Ghana will see it become the best ride-hailing service in the country, as it will provide safe, on-demand rides with various car categories to suit each rider’s unique preferences.
Roy went on to say that bringing Little to Ghana was an easy decision. As he sees it. Ghana, particularly Accra, has become more cosmopolitan, with a high demand for corporate ride-hailing services such as Little.
Unlike other ride-hailing services currently in operation in the country, Little’s business focus is on the corporate segment. As such, Little claims that its drivers are highly professional, and the vehicles permitted have higher requirements. This means that even those in the retail sector who use the service benefit from a higher level of service than they would receive elsewhere.
Little’s planned launch in Ghana comes nearly four weeks after the Kenyan technology startup announced Foodplus, Carrefour, Naivas, BeyondDeals, and Bulkbox as its new partners.
The collaboration comes at a time when consumers are on a shopping binge, fueled by end-of-year promotions launched by major players in the mass market segment and the retail industry.
Budhabatti, who co-founded Little with telecom giant Safaricom in 2016, has played a key role in the company’s recent expansion to Uganda, Tanzania, Zambia, and Ethiopia, as well as the start of operations in West African countries such as Ghana and Senegal.
Under his leadership, Little has launched several strategic development plans. The most recent is a $6 million plan to construct an office complex. Furthermore, the company recently announced plans to sell up to 25 percent of its outstanding shares over the next three years.