Billionaire Sean ‘Diddy’ Combs threatened racism claims for payout, Diageo claims
Diageo alleges that Sean “Diddy” Combs attempted to extort millions by threatening to label the firm as racist.
Diageo alleges that Sean “Diddy” Combs attempted to extort millions by threatening to label the firm as racist.
The agreement requires Diageo to treat Combs’ DeLeon tequila brand “at least as favorably” as its other tequila brands.
Combs claims that Diageo considers his brands, Ciroc vodka, and DeLeon tequila, “Black brands.”
The African-American tycoon became a billionaire a day after Ye lost his billionaire status.
Ye’s $400-million fortune is made up of real estate, cash, a music catalog, and a five-percent stake in Skims.
Forbes estimated Diddy’s net worth to be $740 million in 2019.