Diddy settles disputes, Diageo secures full ownership of Ciroc and DeLeon tequila
The joint statement reinforces the severed business ties and emphasizes the parties’ commitment to moving forward independently in the spirits industry.
The joint statement reinforces the severed business ties and emphasizes the parties’ commitment to moving forward independently in the spirits industry.
Diageo alleges that Sean “Diddy” Combs attempted to extort millions by threatening to label the firm as racist.
Throughout his association with Diageo, Combs is reported to have earned nearly $1 billion.
Diageo announced its decision to cut ties with Diddy after the latter accused the spirits giant of racial discrimination.
Diageo expressed profound disappointment in Combs for bringing forth what they deemed a bad faith lawsuit.
Combs claims that Diageo considers his brands, Ciroc vodka, and DeLeon tequila, “Black brands.”
Musunga is the managing director of Kenya Breweries Limited.