LeBron James-backed Lobos 1707 signs strategic vodka deal with Diageo
This partnership marks a fresh start for Ciroc and a major leap forward for Lobos 1707, which has quickly gained traction in the booming agave spirits market.
Diageo
Arnaud Lagesse's Phoenix acquires $80 million stake in Seychelles Breweries from Diageo
The agreement strengthens the relationship between Diageo and Phoenix Beverages—a subsidiary of the Mauritius-based IBL Group.
Diddy settles disputes, Diageo secures full ownership of Ciroc and DeLeon tequila
The joint statement reinforces the severed business ties and emphasizes the parties’ commitment to moving forward independently in the spirits industry.
Billionaire Sean ‘Diddy’ Combs threatened racism claims for payout, Diageo claims
Diageo alleges that Sean “Diddy” Combs attempted to extort millions by threatening to label the firm as racist.
Racism claim: Billionaire mogul Sean ‘Diddy’ Combs floors Diageo in court
Throughout his association with Diageo, Combs is reported to have earned nearly $1 billion.
Billionaire Sean ‘Diddy’ Combs plans to sell DeLeon Tequila directly amid Diageo dispute
Diageo announced its decision to cut ties with Diddy after the latter accused the spirits giant of racial discrimination.
Diageo ends ties with Sean ‘Diddy’ Combs amid lawsuit alleging discrimination
Diageo expressed profound disappointment in Combs for bringing forth what they deemed a bad faith lawsuit.
Billionaire Sean ‘Diddy’ Combs files lawsuit against Diageo alleging racial discrimination
Combs claims that Diageo considers his brands, Ciroc vodka, and DeLeon tequila, “Black brands.”
British beverage group, Diageo appoints Kenyan exec John Musunga as Guinness Nigeria CEO
Musunga is the managing director of Kenya Breweries Limited.