Led by Moroccan entrepreneurs Sophia Alj, Ismael Belkhaya, Chari launches new chain of B2B stores
Chari has become a leading player in B2B e-commerce and fintech.
Chari has become a leading player in B2B e-commerce and fintech.
Sophia Alj and Belkhayat co-founded Chari, a B2B e-commerce and fintech startup, in 2020.
Chari was founded by Ismael Belkhayat and his wife, Sophia Alj.
Chari is a Moroccan B2B e-commerce and fintech startup.
Chari partners with FMCG companies to distribute their goods to mom and pop shops in less than 24 hours.