Adidas claims Kanye West squandered $75 million intended for Yeezy collection marketing
Adidas claims that $75 million was transferred to two of Yeezy and West’s bank accounts, but both parties “mishandled virtually all of the marketing funds.”
Adidas claims that $75 million was transferred to two of Yeezy and West’s bank accounts, but both parties “mishandled virtually all of the marketing funds.”
The resurgence in Sawiris’ wealth can be primarily attributed to the impressive performance of his holdings in Adidas.
As of the time of reporting, the market value of Sawiris’ holdings in Aston Villa has reached an impressive $147 million.
In a display of joint financial prowess, Beyonce and her husband Shawn “Jay-Z” Carter have jointly amassed a fortune of $3.04 billion.
While this marks a victory for West, the dispute is far from over as Adidas and Yeezy will now proceed with private arbitration.
Gap’s lawsuit against West and his Yeezy brand focuses on unapproved alterations made to a rental property in Los Angeles.
Sawiris remains the richest man in Egypt and the Arab world.
Adidas will sell $1 billion worth of Yeezy shoes made with Kanye West.
The impact of the fallout with the West-led brand hit sales in the reported quarter by around $441.56 million.
The move comes after her activewear brand, Ivy Park, severed ties with German sportswear brand, Adidas.
The $600-million bump cements his position as one of Africa’s richest billionaires.
Despite recent setbacks, West remains one of the world’s richest Black individuals.
The latest collaboration between Beyonce, Balmain, and Olivier Rousteing builds on their existing relationship dating back to 2018.
The decision to end the partnership followed reports that Adidas suffered a loss of $10 million in 2022.
West is one of the world’s richest Black people.
Before his multi-year deal with Adidas to design the sneaker brand Yeezy was terminated, Kanye West had a net worth of $2 billion.