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Key Points
- TMG’s H1 2025 sales soared 59% to $4.3 billion, driven by demand for coastal and urban luxury developments like SouthMed and Madinaty.
- SouthMed, near Alexandria and major infrastructure projects, attracted both local and foreign buyers, boosting TMG’s regional real estate push.
- Cumulative contracted sales exceeded EGP1 trillion ($19.76 billion), solidifying TMG’s market dominance and supporting its expansion into Oman and Iraq.
Talaat Moustafa Group (TMG) Holdings, a Cairo-based developer under Egyptian billionaire Hisham Talaat Moustafa, has deepened its dominance in Egypt’s real estate sector with a record $4.3 billion in half-year 2025 sales, up 59 percent from a year earlier, as demand for premium coastal and urban properties surged.
TMG’s half-year sales jump 59% to $4.3 billion
The company’s latest financial disclosure shows EGP211 billion ($4.25 billion) in first-half contracted sales, up from EGP133 billion ($2.68 billion) in the same period of 2024. The growth was driven by strong performance across key developments, notably the SouthMed megaproject on Egypt’s North Coast, as well as Madinaty, Nour, Privado, Celia, and Banan.
Located near Alexandria and close to Alamein International Airport and the Dabaa nuclear power project, SouthMed has gained traction among both domestic and international buyers. The development forms part of TMG’s broader strategy to position itself as a dominant player in Mediterranean coastal real estate.
TMG builds on historic sales
TMG’s strong H1 results push its cumulative contracted sales past the EGP1 trillion ($19.76 billion) mark—an industry first in Egypt. The milestone reflects a sustained sales momentum that management attributes to disciplined project execution, a deep understanding of buyer behavior, and wide-reaching marketing campaigns.
Recent cinematic-style ads featuring global icons Sylvester Stallone and Thierry Henry have also boosted brand visibility beyond Egypt. Building on its asset-light development model, TMG is preparing to expand into new markets, including Oman and Iraq, in line with its regional growth ambitions. The model allows the group to reduce financial exposure while scaling operations and maintaining high margins.
Moustafa’s vision cements market leadership
Founded in 1974, TMG is Egypt’s largest real estate company by sales and land bank. Under Moustafa, it has achieved an annualized sales growth rate exceeding 70 percent since 2017 and commands nearly 50 percent of the market share among the nation’s top 10 developers.
Its robust sales pipeline, combined with a land reserve of over 107 million square meters and a growing hospitality arm—Legacy Hotels—reinforces its position as a regional leader in integrated communities and high-end real estate.
TMG also ranks among the largest publicly listed property developers in the Middle East by volume and holds the second-highest sales value regionally. With a track record of execution and a bold geographic pivot underway, TMG is setting the pace for Egypt’s property sector and sharpening its competitive edge in the broader Middle East and North Africa region.
