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Key Points
- TMG targets $2.4 billion in lifetime sales from its luxury Sharm Bay coastal project near Sharm El-Sheikh, anchored by high-end villas and resort-style amenities.
- Sharm Bay delivers a 20% profit margin, with $606 million recurring income from premium residences, marina, retail, and wellness offerings.
- TMG scales Middle East footprint, launching $3.9 billion Oman projects after strong Saudi entry, cementing regional dominance in luxury real estate.
Cairo-based real estate firm Talaat Moustafa Group Holding (TMG), led by Egyptian billionaire Hisham Talaat Moustafa, has set its sights on generating EGP120 billion ($2.4 billion) in sales from its latest luxury coastal development, Sharm Bay. The project, located near Sharm El-Sheikh, reflects the group's growing focus on high-end tourism and residential investments.
Upscale living and prime location draw interest
Sharm Bay sits next to the group’s Four Seasons Resort and will feature around 3,000 upscale homes, including luxury villas and architect-designed boathouses. With a mix of exclusivity and top-tier design, the project is expected to attract high-net-worth buyers looking for property in one of Egypt’s most popular resort towns.
The development will also include a full range of luxury amenities: a marina, fine dining and retail, wellness centers, and sports facilities. TMG forecasts a healthy net profit margin of 20 percent and expects recurring income from the project to reach EGP30.2 billion ($606.6 million).
TMG extends reach in Gulf real estate market
TMG isn’t just focused on Egypt. The company is building on its strong position at home to expand in the Gulf. After a successful debut in Saudi Arabia, the group is now moving into Oman, where it signed a major agreement in May 2025 with the Ministry of Housing and Urban Planning.
Under the deal, TMG will develop two major projects in Oman, together valued at OMR1.5 billion (about $3.9 billion). The move marks another step in the company’s broader plan to grow in the Middle East’s fast-developing real estate markets.
Strong sales underscore growth strategy
The company’s aggressive expansion comes as it reports record sales. In the first part of 2025 alone, TMG’s sales have jumped 127 percent to $3.2 billion, driven by strong demand for its SouthMed project and other large-scale developments across Egypt.
The recent launch of Phase 2 of SouthMed helped the group reach a new milestone—cumulative sales of EGP1 trillion ($20 billion). It’s a testament to the scale TMG has achieved since its founding in 1974.
Firm leadership and clear vision
With Hisham Talaat Moustafa at the helm, who owns just over 43 percent of the company, TMG continues to shape Egypt’s real estate landscape while extending its influence in the Gulf. The group’s mix of financial strength, strategic planning, and commitment to quality has helped it stay ahead in a competitive market.
