Naguib Sawiris unveils new digital news platform targeting emerging markets

Feyisayo Ajayi -
Key Points
  • Naguib Sawiris launches Moniify, a digital platform focused on delivering data-driven business and finance news for emerging markets.
  • Moniify aims to challenge Western media dominance, offering tailored insights into the dynamics of rapidly growing economies.
  • Former Euronews CEO Michael Peters leads Moniify’s mission to empower decision-makers with in-depth, data-rich reporting on emerging markets.

Naguib Sawiris, the Egyptian billionaire and one of the Middle East's most influential business figures, has unveiled Moniify, a new digital platform aimed at revolutionizing business and finance news coverage.

With an emphasis on emerging markets, Moniify seeks to challenge the longstanding dominance of Western media by offering insightful, data-driven reporting that better reflects the dynamics of rapidly growing economies.

Moniify targets emerging markets news gap

Moniify launched on Monday, positioning itself as a key source of news for emerging markets in regions like the GCC, Middle East, Africa, Latin America, India, and Southeast Asia. These areas, often overlooked by traditional financial media, are central to the platform’s mission of delivering tailored, relevant news.

“The future of global commerce lies in emerging markets, and Moniify is here to highlight their opportunities and challenges,” said Sawiris, Chairman of Moniify. The launch is part of his broader vision to create a media space that equips business leaders, investors, and policymakers with critical insights for today’s interconnected economy.

Moniify’s initial expansion will focus on the GCC and Middle East, leveraging Dubai’s status as a global business hub. The platform plans to expand further into Africa and Latin America, ultimately targeting key emerging markets. Through in-depth, high-quality journalism, Moniify aims to address regional concerns and fill the gap left by mainstream financial outlets.

New era for business reporting

Michael Peters, the former CEO of Euronews, has been appointed as the CEO of Moniify. Peters, who has a strong track record in media strategy, particularly from his time at Euronews, brings expertise in building dynamic platforms that cater to diverse global audiences. "This platform is more than just news—it’s a hub for empowering business leaders, investors, and policymakers to make informed decisions in a globalized economy," Peters said.

Moniify aims to provide a transformative alternative to global media giants, offering content that’s not just reactive but proactive in its approach to emerging markets. By focusing on data-driven insights and comprehensive market analysis, the platform seeks to set new standards for financial news, catering to both global and local audiences.

Sawiris' continued commitment to innovation

Sawiris, with a net worth of $7.07 billion, is known for his innovative approach to business. As Egypt’s second-richest person and a key figure in the Middle East, his investments often go beyond traditional sectors. His stake in Moniify highlights his commitment to shaping the future of media and driving economic growth in underrepresented regions.

Moniify aligns with Sawiris’ broader goal of boosting visibility and economic opportunities in emerging markets, which he sees as crucial to the future of global business. "The focus isn’t just on news coverage—it’s about creating a platform that helps decision-makers navigate the complexities of fast-growing economies," he said.

With a promise to revolutionize financial reporting in regions often overlooked by established outlets, Moniify is setting the stage for a new era of business journalism. As emerging markets continue to drive global economic growth, platforms like Moniify are primed to reshape the narrative, providing an alternative to the Western-dominated financial media landscape.