Hisham Talaat Moustafa seeks tourism reforms, targets 30 million annual visitors for Egypt

Timilehin Adejumobi -
Key Points
  • Hisham Talaat Moustafa calls for a national tourism council to streamline decision-making and drive sector growth.
  • Moustafa projects Egypt could attract 30 million annual visitors and expand hotel capacity by 500,000 rooms.
  • Talaat Moustafa Group reports $9.4 billion in sales, reinforcing Moustafa's vision for Egypt’s economic transformation.

Hisham Talaat Moustafa, CEO of Talaat Moustafa Group (TMG), has proposed the establishment of a national council for tourism development to unify and streamline decision-making across Egypt’s tourism sector.

The proposal, announced during a meeting with Prime Minister Mostafa Madbouly and investors, aims to accelerate growth and resolve structural challenges hindering the industry.

Moustafa outlined a vision to attract 30 million annual visitors to Egypt, leveraging the country’s rich cultural heritage and untapped potential.

Central to his strategy is a 10-year plan to add 500,000 hotel rooms, linked to foreign currency inflows, and the engagement of an international consultant to craft a long-term development blueprint.

Expanding tourism infrastructure and enhancing visitor experience

Moustafa emphasized boosting tourist spending by enhancing accommodations, streamlining airport procedures, and launching targeted promotional campaigns.

Highlighting the Northwest Coast as a priority destination, he proposed partnerships to elevate Egypt’s global standing.

Recent U.S. investments exceeding $100 million in heritage preservation underscore Egypt’s global cultural significance.

Moustafa’s strategy aligns with efforts to harness tourism as a driver of economic growth, ensuring local communities benefit from the sector’s expansion.

Talaat Moustafa Group: Driving Egypt’s urban and tourism development

Under Moustafa’s leadership, TMG has become a pillar of Egypt’s urban and tourism growth, generating EGP470 billion ($9.4 billion) in sales through premium real estate projects.

Moustafa’s 43.16 percent stake in TMG reflects his commitment to integrating real estate and tourism as cornerstones of Egypt’s economic transformation.

The proposed tourism council, coupled with strategic reforms, positions Egypt as a leading global destination, leveraging its location and heritage to attract higher visitor numbers and bolster economic development.