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Key Points
- Starlink launched a portable, affordable “Starlink Mini” kit in Kenya, priced at Ksh27,000 ($210), cheaper than the standard package of Ksh45,500 ($354).
- The Starlink Mini kit offers basic internet use, covering up to 112 square meters, and is suitable for both mobile and fixed setups.
- Starlink is in talks to expand into South Africa, though regulatory challenges tied to Black Economic Empowerment (BEE) policies may cause delays.
Over a year after entering the Kenyan market, Starlink, the satellite internet provider owned by Elon Musk’s SpaceX, has launched a more affordable and portable version of its installation package. Dubbed the ‘Starlink Mini,’ the kit, priced at Ksh27,000 ($210), is significantly cheaper than the existing Ksh45,500 ($354) standard package.
The Starlink Mini kit, designed for portability and basic internet use, comes with integrated Wi-Fi and covers up to 112 square meters. The company’s website notes that it is suitable for both fixed and mobile setups, offering a lower-cost alternative for consumers with less demanding internet needs.
Kenya’s market adaptation
Starlink initially entered the Kenyan market in July 2022, but its high price point proved challenging for broader adoption.
The company has since adjusted its strategy, including a price reduction of the standard kit earlier this year and the introduction of more affordable subscription options. Residential plans start at Ksh6,500 ($50.5) per month, with a residential lite package available for Ksh4,000 ($31.1) and a 50 GB package for Ksh1,300 ($10.1).
The new Starlink Mini is the company’s latest attempt to capture more of Kenya’s growing internet market, providing a portable, low-cost solution aimed at both urban and rural users.
Expansion across Africa
The introduction of Starlink Mini follows reports that the satellite provider is in discussions with the South African government to expand its services into the country, despite regulatory hurdles. President Cyril Ramaphosa has confirmed the talks, noting the potential for collaboration with Musk, who was born in South Africa.
However, Starlink's entry into South Africa may face delays due to the country’s Black Economic Empowerment (BEE) policies, which require foreign companies to adhere to specific ownership and economic participation requirements. Musk acknowledged via X last week that the company is awaiting regulatory approval to proceed with operations in South Africa.
Starlink has rapidly grown its presence across Africa, having launched in 16 countries, including Sierra Leone and Zimbabwe. Its network of nearly 6,000 satellites serves over 3 million subscribers globally, and the company's push into more African markets signals a commitment to expanding internet access in underserved regions.
