Beyoncé poised for multi-million-dollar deal with Levi Strauss

Omokolade Ajayi -
Key Points
  • Beyoncé may soon sign a multi-million-dollar partnership with Levi Strauss, sparking speculation after a cryptic Instagram post hinted at the collaboration.
  • The potential deal follows Beyoncé's Ivy Park-Adidas split and a net worth boost to $760 million, fueled by her Renaissance World Tour success.
  • Beyoncé continues to expand her business empire with her new hair care line, Cecred, and a possible Levi Strauss collaboration.

Beyoncé Knowles, the global music and entertainment icon, may be on the cusp of securing a multi-million-dollar partnership with Levi Strauss, the world-renowned leader in jeans.

Levi Strauss teased a potential collaboration with Beyoncé in a cryptic Instagram post, fueling excitement across the entertainment and fashion worlds.

The post, captioned “INTRODUCING: A New Chapter,” featured a woman in a cowboy hat riding a horse—an apparent nod to Beyoncé’s latest album, Cowboy Carter. The post tagged Beyoncé’s account, sparking further speculation about the partnership.

While Levi Strauss has yet to issue an official statement, sources suggest that discussions surrounding the deal have been ongoing for over a year.

Beyoncé’s Cowboy Carter album, released earlier this year, includes a track titled “LEVII’S JEANS,” potentially hinting at the long-anticipated collaboration.

Expanding the empire

The potential deal follows the closure of Beyoncé's Ivy Park clothing line with Adidas in March 2023. Since then, the singer’s fortune has surged, with her net worth climbing to $760 million.

This boost in wealth is linked to her successful Renaissance World Tour, which brought in an estimated $100 million post-tax and placed among the top 10 highest-grossing tours in history.

Beyond her individual achievements, Beyoncé's wealth is bolstered by shared assets with her husband, billionaire Shawn “Jay-Z” Carter, and through her entertainment company, Parkwood Entertainment.

In May 2023, the couple purchased a $200 million Malibu mansion—setting a record for the most expensive property sale on the West Coast.

A new chapter in business

This year, Beyoncé further extended her entrepreneurial reach with the launch of Cecred, her first hair care line.

Inspired by her upbringing in her mother’s hair salon, she described the venture as a way to carry on her mother’s legacy and invited fans to experience the brand.

Beyoncé’s potential partnership with Levi Strauss could mark another milestone in her business ventures—blending her musical influence with fashion in what could be an iconic collaboration.