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Key Points
- Ecobank's "Oja Oge" marketplace in Lagos will feature over 100 fashion, beauty, and lifestyle exhibitors.
- Omoboye Odu highlighted top brands like Techno and House of Tara, promising an enriching experience.
- The event will include masterclasses, beauty sessions, and cultural entertainment, supporting SME growth.
Ecobank has announced the launch of the "Oja Oge" pop-up marketplace, a dynamic platform showcasing more than 100 exhibitors from the fashion, beauty, and lifestyle industries. Scheduled for Aug. 31 and Sept. 1, 2024, at the Ecobank Pan African Centre in Lagos, this event promises to be a bustling hub for both local consumers and businesses.
Omoboye Odu, Ecobank Nigeria’s head of SMEs, partnerships, and collaborations, expressed enthusiasm at the pre-event briefing in Lagos, highlighting the exceptional quality of the exhibitors, which includes notable brands such as Techno, Ash Luxury, and House of Tara. Odu assured participants that the event is set to deliver an enriching experience for all attendees.
Empowering SMEs through 'Oja Oge'
The "Oja Oge" initiative is part of Ecobank’s broader strategy to support small and medium enterprises (SMEs) in Nigeria. The two-day event will not only feature shopping opportunities but also masterclasses, beauty sessions, and vibrant entertainment, including folk music concerts and a nightly fashion runway show featuring designers like Ugo Monye and Imad Eduso.
This marketplace is more than just a commercial event; it is a celebration of African culture and ingenuity, offering a glimpse into the future of the continent's fashion and lifestyle trends. With everything from music to food, and even high-tech gadgets on display, "Oja Oge" aims to create a holistic experience in a comfortable and serene setting.
For Ecobank, this event is an opportunity to deepen its engagement with the community and drive forward its commitment to empowering local businesses, reflecting its leadership in the financial sector's support of sustainable economic growth.
As the event draws near, excitement builds among potential attendees and exhibitors, all eager to partake in what could be one of the most significant retail and lifestyle events in Lagos this year.
Leading regional banking group
Ecobank is the leading independent regional banking group in West and Central Africa, serving wholesale and retail customers in 36 African countries. The pan-African banking conglomerate is one of the largest in terms of countries served.
Cameroonian banker Alain Nkontchou, chairman of Ecobank, maintains a 2.18-percent beneficial stake (equivalent to 400,916,488 ordinary shares) in the regional banking group.
