Table of Contents
Key Points
- Dricus du Plessis won by submission in the fourth round, securing his UFC Middleweight title and boosting his earnings in 2023 to $2 million.
- Du Plessis’ victory marks a significant moment for South African MMA, potentially inspiring new fighters and boosting sport investment in the region.
- Leveraging endorsements with major brands, du Plessis is enhancing his influence and supporting the development of young MMA talent in South Africa.
Dricus du Plessis, the South African mixed martial artist, continues his rise in the UFC, capturing headlines with his latest victory over Israel Adesanya at UFC305. This cements his position as UFC Middleweight champion and boosts his earnings to $2 million for the year.
The fight, held at RAC Arena in Perth, Australia, saw du Plessis dominate with his grappling skills. After a cautious start, he increased the pressure and took control with his ground game. The decisive moment came in the fourth round, when du Plessis secured a submission victory with 1:22 left on the clock. Adesanya, known for his striking prowess, tapped out to du Plessis’ rear naked choke after three minutes and 38 seconds of the fourth round.
This victory adds another $1 million to du Plessis’ earnings, which include a $500,000 guaranteed purse and an additional $42,000 from sponsorships. This payout follows the $1 million he earned in January after defeating Sean Strickland by split decision in the main event of UFC297 in Toronto, a fight that marked his ascendancy in the sport.
Dricus du Plessis drives MMA Growth in South Africa
Du Plessis’ success is more than just a personal achievement; it represents a significant moment for mixed martial arts (MMA) in South Africa. His rise in the UFC will continue to inspire future fighters and attract investment in the sport. As MMA grows in South Africa, du Plessis’ victories could open doors for more local talent on the global stage.
Leveraging his growing popularity, du Plessis has secured endorsements with prominent brands such as Mercedes-Benz South Africa, Banxso, Monster Energy, Ignite, South African restaurant chain Hennies, and Ultimate Sports Nutrition. These partnerships reflect his increasing influence both inside and outside the octagon.
Champion supports young fighters’ development
Since becoming the undisputed UFC Middleweight champion in January, du Plessis has also taken steps to give back to the MMA community in South Africa.
He has been actively involved in local gyms and organizations, working to provide young fighters with opportunities to develop their skills and compete at higher levels. His efforts are likely to further elevate the profile of MMA across the African continent.
As du Plessis continues to build his legacy, the MMA world will be watching closely to see how this South African star shapes the future of the sport. His rise from regional circuits to global stardom underscores the growing international appeal of the UFC and the increasing diversity of its champions.
