Serena Williams wins off-court as wealth surges by $50 million this year

Omokolade Ajayi -

Key Point

  • Serena Williams’ net worth has surged by $50 million in 2024, bringing her total wealth to $340 million.
  • Williams’ fortune growth is fueled by lucrative endorsements and a successful investment portfolio, including ventures like Nine Two Six Productions
  • Serena Ventures has raised $111 million, investing in over 60 companies, with 78% founded by people of color or women.

Building on her wealth gains in 2023, when her net worth increased by $30 million, tennis legend Serena Williams is having a banner year. Her net worth has risen by $50 million since the start of 2024, cementing her position among the world’s richest individuals.

According to Forbes, Williams, renowned not only for her 23-time Grand Slam titles but also as one of America’s wealthiest Black women, has seen her net worth increase by $50 million in 2024. Her net worth has grown from $290 million on Jan. 1 to $340 million.

Tennis star Serena Williams adds $50 million to net worth in record pace

The $50-million bump in her fortune in the first seven months of 2024 exceeds last year’s $30-million gain. Her net worth surged from $260 million on January 1, 2023, to $290 million on December 31, 2023.

This growth is attributed to earnings from lucrative endorsement deals with Nike, Lincoln, and Michelob Ultra. Additionally, her investment portfolio, including Nine Two Six Productions, Will Perform, and a stake in the Miami Dolphins, has performed impressively.

Serena Williams’ fund backs over 60 companies

Serena Williams continues to forge ahead with her private equity investments, shifting her focus from tennis.

With Serena Ventures, the venture capital fund she founded in 2017, Williams has made significant waves. She has secured $111 million from investors and built a diverse portfolio of over 60 firms.

Notably, 78 percent of these firms are founded by people of color or women, showcasing Williams’ commitment to empowering underrepresented communities.

Tennis star joins forces with Jordan in tequila power play

Earlier this year, the tennis champion, who earned nearly $95 million in prize money during her career, joined forces with America’s richest athlete and basketball legend Michael Jordan, as a co-owner of the tequila brand, Cincoro. 

The team also includes Gerry Cardinale, founder of RedBird Capital Partners; the Lerner family, owners of the Washington Nationals; and former NFL star Michael Strahan. 

As celebrity involvement in the tequila market gains momentum, Cincoro aims to leverage the influence and reach of its co-owners for strategic brand initiatives, including high-profile appearances, media campaigns, and events to boost its global presence.